SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017
SMPL Q+A
4 questions on connecting with B2B buyers with Peter Damon
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Geof Rochester, Managing Director of The Nature Conservancy.
Margaret Molloy
June 2017
Simplifiers
Geof Rochester, Managing Director, The Nature Conservancy
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Geof Rochester, Managing Director of The Nature Conservancy.
Margaret Molloy
June 2017
The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.
David Srere
June 2017
S+G Blog
Simplicity: The key to great customer experience
The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.
David Srere
June 2017
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders of brands that have performed well in the Global Brand Simplicity Index and / or that we deem as simplifiers based on a review of the brand. In this interview, I speak with Eduardo Conrado, EVP, Chief Strategy and Innovation Officer of Motorola Solutions.
Margaret Molloy
June 2017
Simplifiers
Eduardo Conrado, EVP, Chief Strategy & Innovation Officer, Motorola Solutions
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders of brands that have performed well in the Global Brand Simplicity Index and / or that we deem as simplifiers based on a review of the brand. In this interview, I speak with Eduardo Conrado, EVP, Chief Strategy and Innovation Officer of Motorola Solutions.
Margaret Molloy
June 2017
In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
Siegel + Gale
June 2017
SMPL Q+A
The transformation of the GroundTruth Brand
In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
Siegel + Gale
June 2017
Simplifiers
Deirdre Bigley, CMO, Bloomberg
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem Simplifiers. In this Simplifiers interview, I speak with Deirdre Bigley, CMO at Bloomberg.
Margaret Molloy
June 2017
Simplifiers
Deirdre Bigley, CMO, Bloomberg
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem Simplifiers. In this Simplifiers interview, I speak with Deirdre Bigley, CMO at Bloomberg.
Margaret Molloy
June 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.
Daniel K. Golden
June 2017
SMPL Q+A
4 questions on the role of singular focus in branding with Daniel K. Golden
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.
Daniel K. Golden
June 2017
Simplifiers
Linda Boff, CMO, GE
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and / or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Linda Boff, CMO at GE.
Margaret Molloy
June 2017
Simplifiers
Linda Boff, CMO, GE
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and / or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Linda Boff, CMO at GE.
Margaret Molloy
June 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name.
Jeff Lapatine
May 2017
SMPL Q+A
3 questions on trademark naming with Jeff Lapatine
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name.
Jeff Lapatine
May 2017
Millennials have overtaken Baby Boomers as America’s largest generation and the knowledge of how to talk to this group runs at a premium. As Millennials are growing up and growing their buying power, it’s crucial for brands to connect with them in a way that feeds their need for social connection and authenticity.
Hannah Post
May 2017
S+G Blog
Contrasting approaches to communicating with a millennial tone of voice from Denny’s and IHOP
Millennials have overtaken Baby Boomers as America’s largest generation and the knowledge of how to talk to this group runs at a premium. As Millennials are growing up and growing their buying power, it’s crucial for brands to connect with them in a way that feeds their need for social connection and authenticity.
Hannah Post
May 2017