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The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.

S+G Blog

Anticipating where brand naming in the Middle East is about to go

The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.

Zouheir Zoueihed, Client Relations Director, ME talks on Dubai TV about the regional rankings of our Global Brand Simplicity Index. Sharing insight into how brands can leverage simplicity to build a better brand experience and the role of social media in the Middle East.

Media Mentions

Zouheir Zoueihed talks GBSI 2015 on Dubai TV

Zouheir Zoueihed, Client Relations Director, ME talks on Dubai TV about the regional rankings of our Global Brand Simplicity Index. Sharing insight into how brands can leverage simplicity to build a better brand experience and the role of social media in the Middle East.

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Simplifiers

Andy Yost, CMO, Gannett

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Recently, we crossed the pond to our London office to sit down with Rana Brightman, strategy director with Siegel+Gale, and talk about disruptors, who's shaking things up at the moment, and how simplicity can be the ultimate disruptor if deployed correctly.

Rana Brightman

SMPL Q+A

4 questions on disruptors with Rana Brightman

Recently, we crossed the pond to our London office to sit down with Rana Brightman, strategy director with Siegel+Gale, and talk about disruptors, who's shaking things up at the moment, and how simplicity can be the ultimate disruptor if deployed correctly.

Rana Brightman

Brand Matters

The Rich Idea

In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.

Philip Davies

Brand Matters

The Rich Idea

In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.

Philip Davies

Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.

Margaret Molloy

Simplifiers

Norman de Greve, CMO, CVS Health

Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.

Margaret Molloy

Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.

Dan Cohen

SMPL Q+A

6 questions on brand naming and naming trends with Dan Cohen

Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.

Dan Cohen

Liana Dinghile, group director of strategy, EMEA sits down with the Huffington Post UK and discusses the changing nature of women in business and shares her insights on building a career.

Siegel+Gale

S+G Blog

Women in Business Q&A with Liana Dinghile

Liana Dinghile, group director of strategy, EMEA sits down with the Huffington Post UK and discusses the changing nature of women in business and shares her insights on building a career.

Siegel+Gale

In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.

Margaret Molloy

Simplifiers

John Costello, CMO of Dunkin’ Brands, on providing speed, value and simplicity

In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.

Margaret Molloy

In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.

Siegel+Gale

Brand Matters

The future of branding – predictions for 2016

In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.

Siegel+Gale