Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."

Christian Turner

April 2016

Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.

Siegel+Gale

March 2016

Recently, we spoke with Bret Hansen, creative director, about process, design and strategy, and how we synthesize them from the start here at Siegel+Gale.

Siegel+Gale

March 2016

Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"

Dan Cohen

March 2016

The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.

Siegel+Gale

March 2016

Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.

Siegel+Gale

March 2016

This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.

Philip Davies

March 2016

We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.

Siegel+Gale

March 2016

Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.

Philip Davies

March 2016

Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

February 2016