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Automotive brands need to rethink their brand experience: do they want to be car manufacturers or journey makers?

Siegel+Gale

S+G Blog

Car maker or journey maker? The next experience for automotive brands

Automotive brands need to rethink their brand experience: do they want to be car manufacturers or journey makers?

Siegel+Gale

Emotional connection—how an individual feels when he or she comes in contact with a brand—plays a significant role in the purchase of many consumer products, but what about B2B brands?

Rolf Wulfsberg, PhD

S+G Blog

Are buyers emotionally connected with your brand?

Emotional connection—how an individual feels when he or she comes in contact with a brand—plays a significant role in the purchase of many consumer products, but what about B2B brands?

Rolf Wulfsberg, PhD

How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.

Jenna Isken

S+G Blog

How brands can be relevant in 2030

How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.

Jenna Isken

In this Q&A, Maria Boos, group director of simplification, discusses how to promote the digital capability internally, so it helps guide external brand strategy.

Siegel+Gale

S+G Blog

The digital strategy: Do you know where you’re going

In this Q&A, Maria Boos, group director of simplification, discusses how to promote the digital capability internally, so it helps guide external brand strategy.

Siegel+Gale

Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about the different types of research, how they inform brand strategy and development, and how to best utilize the Siegel+Gale EyeOpener™ brand research tool.

Ben Osborne

SMPL Q+A

4 questions on brand research and brand development with Ben Osborne

Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about the different types of research, how they inform brand strategy and development, and how to best utilize the Siegel+Gale EyeOpener™ brand research tool.

Ben Osborne

In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.

Siegel+Gale

Brand Matters

The five mistakes global brands make when entering China

In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.

Siegel+Gale

Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.

Siegel+Gale

SMPL Q+A

On Wyndham Hotel Group’s cross-branding initiative

Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.

Siegel+Gale

In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization.

Rana Brightman

Brand Matters

The benefit of a clear brand purpose

In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization.

Rana Brightman

Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.

Siegel+Gale

S+G Blog

It’s Tax Day, so we redesigned the IRS

Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.

Siegel+Gale

Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.

Siegel+Gale

S+G Blog

Siegel+Gale designers and strategists on the Flywheel rebrand

Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.

Siegel+Gale