S+G Blog
Pride 2021: Simple is proud
To celebrate Pride month this year, our global design teams created a series of virtual backgrounds inspired by the rainbow flag, psychedelia, pop art and beyond. We hope you enjoy this selection of vibrant designs from our best and brightest visual thinkers. You can view and download the full set of backgrounds here for your next Zoom, Slack or Teams call.
Siegel+Gale
June 2021
S+G Blog
Pride 2021: Simple is proud
To celebrate Pride month this year, our global design teams created a series of virtual backgrounds inspired by the rainbow flag, psychedelia, pop art and beyond. We hope you enjoy this selection of vibrant designs from our best and brightest visual thinkers. You can view and download the full set of backgrounds here for your next Zoom, Slack or Teams call.
Siegel+Gale
June 2021
Future of Branding
Future of Branding: Brand experience
As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.
Margaret Molloy
May 2021
Future of Branding
Future of Branding: Brand experience
As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.
Margaret Molloy
May 2021
Broadcast
CMO Panel: Brand Experience
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the importance of brand experience.
May 2021
Broadcast
CMO Panel: Brand Experience
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the importance of brand experience.
May 2021
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
Media Mentions
Healthcare M&A on the rise: 5 principles for creating a new brand that resonates
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
Broadcast
Brand Leadership in Unsettling Times
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how marketing leaders responded to COVID-19 and racial injustice.
June 2020
Broadcast
Brand Leadership in Unsettling Times
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how marketing leaders responded to COVID-19 and racial injustice.
June 2020
Broadcast
Gen Z Edition
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives and their teenage children that explored Gen Z consumer habits, and how brands can reach or alienate the Gen Z generation.
August 2020
Broadcast
Gen Z Edition
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives and their teenage children that explored Gen Z consumer habits, and how brands can reach or alienate the Gen Z generation.
August 2020
Broadcast
Inclusion & Diversity
Jason Cieslak, our President, Pacific Rim and Gina Kim, our Group Director, Brand Communication discussed purpose-led inclusion and diversity with SVP, Chief Strategy and Communications Officer Marietta Hannigan of Jacobs.
November 2020
Broadcast
Inclusion & Diversity
Jason Cieslak, our President, Pacific Rim and Gina Kim, our Group Director, Brand Communication discussed purpose-led inclusion and diversity with SVP, Chief Strategy and Communications Officer Marietta Hannigan of Jacobs.
November 2020
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the role brands and marketing can play as we #ChooseToChallenge and strive for equity.
March 2021
Broadcast
International Women’s Day 2021 #ChoosetoChallenge
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the role brands and marketing can play as we #ChooseToChallenge and strive for equity.
March 2021
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.
March 2021
Broadcast
Leveraging corporate brand to embed and build culture
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.
March 2021