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Energy
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Business challenge
M&A / Spin-off
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Brand strategy
Naming
Activation
News
Braves, Indians, Blackhawks and Chiefs: What these teams should do right now about their brands
Siegel+Gale
Insights
Naming for Generations
Next generation energy: How to win the battle for new talent
Ben Osborne
Simply safe, rather than distant
Philip Davies
S+G Blog
The five essential brand hygiene steps you need to take now
The real value of brand purpose emerges
David Srere
Media Mentions
The keys to attracting young marketing talent
How to not forget brand ROI and still focus on the essential in uncertain times
Brian Rafferty
Brand voice and crisis
Tugende: The road to opportunity
Six behaviors for brands in times of crisis and recession
Kaitlin Smith
3 simple steps to foster employee engagement during unprecedented times
Bringing simplicity to trying times
David Srere + Howard Belk
4 company naming strategies that helped me name my dog
The technology tightrope setup by brand experience
Jenna Isken
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