Broadcast
Countdown to Earth Day
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored sustainability and the planet.
April 2021
Broadcast
Countdown to Earth Day
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored sustainability and the planet.
April 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
Future of Branding
Future of Branding: Silver Economy 2021
Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.
Margaret Molloy
May 2021
Future of Branding
Future of Branding: Silver Economy 2021
Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.
Margaret Molloy
May 2021
S+G Blog
Simple is smart: Mother’s Day 2021
This Mother’s Day, some of the moms from across our global offices share their wisdom by answering, “What does simplicity mean to you?” Here's what they had to say.
Siegel+Gale
May 2021
S+G Blog
Simple is smart: Mother’s Day 2021
This Mother’s Day, some of the moms from across our global offices share their wisdom by answering, “What does simplicity mean to you?” Here's what they had to say.
Siegel+Gale
May 2021
A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.
Siegel + Gale
May 2021
S+G Blog
3 ways HR can jumpstart the employer brand
A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.
Siegel + Gale
May 2021
For marketers, a new year traditionally ushers in opportunities for reinvention and growth. But this year also comes with hurdles as companies continue to pivot and prepare for post-pandemic life. With this in mind, here are the five priorities every CMO and brand marketer should focus on to reshape and propel your business in 2021.
Jason Cieslak
April 2021
S+G Blog
Building your brand in the new normal: 5 things every marketer should be doing in 2021
For marketers, a new year traditionally ushers in opportunities for reinvention and growth. But this year also comes with hurdles as companies continue to pivot and prepare for post-pandemic life. With this in mind, here are the five priorities every CMO and brand marketer should focus on to reshape and propel your business in 2021.
Jason Cieslak
April 2021
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Siegel+Gale
April 2021
S+G Blog
3 steps to building meaningful experiences in 2021
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Siegel+Gale
April 2021
Future of Branding
Future of Branding: Countdown to Earth Day 2021
Ahead of Earth Day 2021, I welcomed five marketing leaders from BlackRock, The Nature Conservancy, DuPont Water Solutions, Corning Gorilla Glass and Kerry to explore the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet.
Margaret Molloy
April 2021
Future of Branding
Future of Branding: Countdown to Earth Day 2021
Ahead of Earth Day 2021, I welcomed five marketing leaders from BlackRock, The Nature Conservancy, DuPont Water Solutions, Corning Gorilla Glass and Kerry to explore the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet.
Margaret Molloy
April 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021
SMPL Q+A
Bristol Myers Squibb: Transforming patients’ lives through science
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021