In this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marathon. But it’s the second half of the race that is the most critical and requires as much – if not more – attention. Originally published on Medium, Lisa explains why when it comes to rebranding, leaders must determine, is refreshing the brand merely a change of sign, or is it a sign of change?
![](https://www.siegelgale.com/app/uploads/2015/07/LisaK_190430-SiegelGale-4584-WEB-F-760x972.jpg)
Podcast
Lisa Kane: An open letter to a CEO – Considerations for rebranding
Group Director, Strategy
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Spotify
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