Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
S+G Blog
2020 scorecard: Five ways to assess your brand’s health
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
When there are too many processes, we have to put ourselves in our customers’ shoes to make it easier for them; make it easier for the phone representatives and make it easier for the front desk agents. If people could say, “that was really easy,” then we achieved our goal of simplicity.
Margaret Molloy
December 2019
Simplifiers
Noah Brodsky, Chief Brand Officer, Wyndham Destinations
When there are too many processes, we have to put ourselves in our customers’ shoes to make it easier for them; make it easier for the phone representatives and make it easier for the front desk agents. If people could say, “that was really easy,” then we achieved our goal of simplicity.
Margaret Molloy
December 2019
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
SMPL Q+A
Hudson: Rebranding a travel-experience leader
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
Media Mentions
Fintechs must ‘sell simplicity’ to carve out competitive advantage
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
The California Consumer Privacy Act: What it means for companies and consumers
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.
Aaron Hall
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.
Aaron Hall
November 2019
This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued
Siegel+Gale
October 2019
S+G Blog
Can rebranding the healthcare business help save lives?
This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued
Siegel+Gale
October 2019
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, she speaks with Jerome Hiquet, Chief Marketing Officer, Formula E.
Margaret Molloy
October 2019
Simplifiers
Jerome Hiquet, Chief Marketing Officer, Formula E
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, she speaks with Jerome Hiquet, Chief Marketing Officer, Formula E.
Margaret Molloy
October 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued
Siegel+Gale
October 2019
SMPL Q+A
Valleywise Health: Bringing new life to a celebrated health care system
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued
Siegel+Gale
October 2019
In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.
Margaret Molloy
September 2019
Simplifiers
Blair Shane, Chief Marketing Officer, Sequoia Capital
In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.
Margaret Molloy
September 2019