Siegel+Gale is pleased to announce the appointment of Feifei Xu as Executive Director, Strategy and Development for the Shanghai office.

With an accomplished career providing strategic and fact-based solutions to both global and local clients in China, Feifei brings over 16 years of experience to the firm. She has led successful engagements with notable brands, including Alibaba, Jinjiang, Shiseido, Audi, TCL, LinkedIn, Bottega Veneta, CareVoice, Human Horizons, Haagen-Daz, Swarovski and Kidsland. Her expertise spans brand strategy, messaging and positioning.

“We are thrilled to welcome Feifei Xu to our team to strengthen and lead our strategy practice in China,” said Johnson Gu, General Manager and Executive Creative Director for the Shanghai office. “Her extensive career which spans brand innovation and brand experience will enable us to build stronger connections and better serve our clients. In partnership with Feifei, we look forward to growing our business with extraordinary brands and continue to unleash the power of simplicity in Greater China.”

“It is my pleasure to join such a fast-growing, talented and multidisciplinary team at Siegel+Gale,” said Feifei. “I’m committed to delivering simple and smart brand experience solutions that will ignite greater growth for China’s leading organizations and global multinationals looking to expand success in the region.”

Feifei joins Siegel+Gale from Prophet, where she served as Associate Partner, Shanghai. Before this, she held senior positions at Labbrand and Interbrand. Feifei holds a Master of Philosophy degree in System Dynamics from the University of Bergen in Norway, a Master of Enterprise Management Degree in Market Research and Branding from Tongji University, Shanghai and a Bachelor’s Degree of Management in Marketing, also from Tongji University.