Johnson Gu | 古博

Chairman, China | 中国区主席

Johnson brings 16 years of brand consulting and creative design experience, which allows him to utilize a unique mix of strategy and design-led insights to deliver innovative brand solutions to his clients.

逾16 年的品牌咨询与创意设计经验,使古博能够结合运用独特的策略和以设计为主导的见解,为客户提供创新的品牌解决方案。

Has worked with:

  • Huawei | 华为
  • Xiaomi | 小米
  • Alibaba | 阿里巴巴
  • vivo | 维沃科技
  • Midea | 美的

Is an expert in:

Brand management
品牌管理

Creative strategies that drive business results
以结果为驱动的创意策略

Corporate and brand identity design
企业与品牌形象设计

Visualizing macro concepts across various mediums
跨媒介可视化宏观概念

Strategy-led design thinking for both local and global clients in China
为中国本地和全球客户提供战略导向的设计思维

Wants you to know:

BA, LaSalle International Design College & Middlesex University
拉萨尔国际设计学院及密德萨斯大学学士学位

Red Dot Design ‘Best of Best’ Award, Rebrand Award, and Transform Gold Award Recipient
Reddot红点最佳设计奖与Transform金奖获得者

Honor guest speaker for Asia Design Management Forum & IATA North Asia Forum
亚洲设计管理论坛与IATA北亚论坛荣誉演讲嘉宾

Guest lecturer at Tongji University and East China Normal University
同济大学与华东师范大学客座讲师