Event recaps from our global Future of Branding programming that convenes leading marketing executives for exclusive events, including interactive roundtables and thought-provoking panels.

On June 29th, I welcomed five LGBTQ+ marketing leaders for the third annual Pride Edition of our Future of Branding roundtable. During our extensive conversation, we reflected on how brands have been observing Pride month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June.

Margaret Molloy

Future of Branding

Future of Branding: Pride 2021

On June 29th, I welcomed five LGBTQ+ marketing leaders for the third annual Pride Edition of our Future of Branding roundtable. During our extensive conversation, we reflected on how brands have been observing Pride month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June.

Margaret Molloy

As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.

Margaret Molloy

Future of Branding

Future of Branding: Brand experience

As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.

Margaret Molloy

Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.

Margaret Molloy

Future of Branding

Future of Branding: Silver Economy 2021

Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.

Margaret Molloy

Ahead of Earth Day 2021, I welcomed five marketing leaders from BlackRock, The Nature Conservancy, DuPont Water Solutions, Corning Gorilla Glass and Kerry to explore the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet.

Margaret Molloy

Future of Branding

Future of Branding: Countdown to Earth Day 2021

Ahead of Earth Day 2021, I welcomed five marketing leaders from BlackRock, The Nature Conservancy, DuPont Water Solutions, Corning Gorilla Glass and Kerry to explore the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet.

Margaret Molloy

As CMOs, we can choose to build brands that reflect and shape a more equitable culture and society. It's apt that during this challenging time, this year's IWD campaign theme is "Choose to Challenge." Along with five global marketing leaders, we discussed leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that we serve and challenging stereotypes around female leaders and entrepreneurs.

Margaret Molloy

Future of Branding

Future of Branding: International Women’s Day 2021

As CMOs, we can choose to build brands that reflect and shape a more equitable culture and society. It's apt that during this challenging time, this year's IWD campaign theme is "Choose to Challenge." Along with five global marketing leaders, we discussed leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that we serve and challenging stereotypes around female leaders and entrepreneurs.

Margaret Molloy

We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.

Margaret Molloy

Future of Branding

Future of Branding: 2021 resolutions

We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.

Margaret Molloy

Understanding buyer behavior and cultivating the habits that we desire of buyers has long been the bedrock of marketing and an outcome of successful brand building in both B2B and B2C business models. But what happens when a global pandemic wreaks havoc with all facets of life, from work to lifestyle? How do buyer habits change? Which ones will revert pre-pandemic? And perhaps more importantly, which new habits will persist?

Margaret Molloy

Future of Branding

Future of Branding: Buyer habits

Understanding buyer behavior and cultivating the habits that we desire of buyers has long been the bedrock of marketing and an outcome of successful brand building in both B2B and B2C business models. But what happens when a global pandemic wreaks havoc with all facets of life, from work to lifestyle? How do buyer habits change? Which ones will revert pre-pandemic? And perhaps more importantly, which new habits will persist?

Margaret Molloy

Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.

Margaret Molloy

Future of Branding

Future of Branding: Silver Economy 2020

Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.

Margaret Molloy

On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.

Margaret Molloy

Future of Branding

Future of Branding: Sustainability

On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.

Margaret Molloy

On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.

Margaret Molloy

Future of Branding

Future of Branding: Enduring brands

On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.

Margaret Molloy