As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.

Margaret Molloy

July 2022

While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.

Margaret Molloy

May 2022

Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. Increasingly, today’s shoppers have a greater desire to do good, and they are paying close attention to the environmental impact of their purchases when picking … Continued

Margaret Molloy

April 2022

On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth annual IWD celebration. I, along with six pioneering women marketing leaders, explored the role of brands in gender equality. IWD is a day to revel … Continued

Margaret Molloy

March 2022

In February, I had the pleasure of hosting Siegel+Gale’s Future of Branding series, “Black Leadership and Inclusive Storytelling.” This latest panel is part of our ongoing Inclusive Storytelling series, in which we explore—and emphasize—the ways in which brands can reflect and shape a more inclusive, resilient, and equitable society and planet. Through the personal stories … Continued

Margaret Molloy

March 2022

Evolving stakeholder expectations of companies, accelerated digital transformation and radical shifts in how we work have changed companies dramatically, especially in the marketing function. Amid this uncertainty, it has become clear that all leaders require the ability to adapt and learn.

Margaret Molloy

December 2021

On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.

Margaret Molloy

November 2021

On Wednesday, September 29th, I had the privilege of hosting the inaugural Hispanic Heritage and Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series to commemorate Hispanic Heritage Month. Through the personal journeys of six senior brand leaders, we honored the depth and richness of Hispanic and LatinX history and culture as well as their communities’ contributions to American society. And the discussion went beyond celebration to examine how brands are observing Hispanic Heritage Month.

Margaret Molloy

October 2021

On June 29th, I welcomed five LGBTQ+ marketing leaders for the third annual Pride Edition of our Future of Branding roundtable. During our extensive conversation, we reflected on how brands have been observing Pride month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June.

Margaret Molloy

July 2021

As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.

Margaret Molloy

May 2021