Event recaps from our global Future of Branding programming that convenes leading marketing executives for exclusive events, including interactive roundtables and thought-provoking panels.

We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.

Margaret Molloy

Future of Branding

Future of Branding: 2021 resolutions

We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.

Margaret Molloy

Understanding buyer behavior and cultivating the habits that we desire of buyers has long been the bedrock of marketing and an outcome of successful brand building in both B2B and B2C business models. But what happens when a global pandemic wreaks havoc with all facets of life, from work to lifestyle? How do buyer habits change? Which ones will revert pre-pandemic? And perhaps more importantly, which new habits will persist?

Margaret Molloy

Future of Branding

Future of Branding: Buyer habits

Understanding buyer behavior and cultivating the habits that we desire of buyers has long been the bedrock of marketing and an outcome of successful brand building in both B2B and B2C business models. But what happens when a global pandemic wreaks havoc with all facets of life, from work to lifestyle? How do buyer habits change? Which ones will revert pre-pandemic? And perhaps more importantly, which new habits will persist?

Margaret Molloy

Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.

Margaret Molloy

Future of Branding

Future of Branding: Silver economy

Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.

Margaret Molloy

On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.

Margaret Molloy

Future of Branding

Future of Branding: Sustainability

On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.

Margaret Molloy

On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.

Margaret Molloy

Future of Branding

Future of Branding: Enduring brands

On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.

Margaret Molloy

On Wednesday, October 7th, I led a conversation with five global marketing leaders to explore creativity through the lens of how five brands are responding to the pandemic. Our lively discussion explored how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued.

Margaret Molloy

Future of Branding

Future of Branding: Opportunity for creativity

On Wednesday, October 7th, I led a conversation with five global marketing leaders to explore creativity through the lens of how five brands are responding to the pandemic. Our lively discussion explored how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued.

Margaret Molloy

On Wednesday, September 23rd, I led a conversation with five global marketing leaders to explore brand building and brand partnerships in the COVID-19 era. Our conversation touched on how the pandemic has reinforced the criticality of connection, the value of open and honest communication amongst partners and what happens when businesses and communities unite for a common goal. In closing, I asked our panelists: What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand? Here’s what they had to say.

Margaret Molloy

Future of Branding

Future of Branding: Brand partnerships

On Wednesday, September 23rd, I led a conversation with five global marketing leaders to explore brand building and brand partnerships in the COVID-19 era. Our conversation touched on how the pandemic has reinforced the criticality of connection, the value of open and honest communication amongst partners and what happens when businesses and communities unite for a common goal. In closing, I asked our panelists: What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand? Here’s what they had to say.

Margaret Molloy

On Wednesday, September 9th, I spoke with five marketing leaders from venture-backed and digital-first companies to explore the interrelationships across brand building, innovation, growth and scaling. Our conversation traversed how each brand approached innovation, industries that unexpectedly benefited from the crisis and the advantages of being born in the digital world. However, at the heart of the panelists’ stories and perspectives was the remarkable power of brand and its unparalleled ability to differentiate.

Margaret Molloy

Future of Branding

Future of Branding: Growth and innovation brands

On Wednesday, September 9th, I spoke with five marketing leaders from venture-backed and digital-first companies to explore the interrelationships across brand building, innovation, growth and scaling. Our conversation traversed how each brand approached innovation, industries that unexpectedly benefited from the crisis and the advantages of being born in the digital world. However, at the heart of the panelists’ stories and perspectives was the remarkable power of brand and its unparalleled ability to differentiate.

Margaret Molloy

Our Future of Branding series returned for its second season on Wednesday, August 26. One of the most inspiring episodes of our first season featured a conversation with six Gen Z kids of leading global marketing executives. As the world focuses on back to school, our second season premiered with a brand new Gen Z edition.

Margaret Molloy

Future of Branding

Future of Branding: CMO Panel Gen Z Edition

Our Future of Branding series returned for its second season on Wednesday, August 26. One of the most inspiring episodes of our first season featured a conversation with six Gen Z kids of leading global marketing executives. As the world focuses on back to school, our second season premiered with a brand new Gen Z edition.

Margaret Molloy

In our season finale, I spoke with five CMOs to learn how they respond to the pandemic and, in particular, how they prioritize collaboration. We discussed the seismic shift from tribalism to being communal, why problem-solving requires collaboration at all levels, the intersection of thoughtfulness and hustle and tying resilience to revenue.

Margaret Molloy

Future of Branding

Future of Branding: Brand leadership in collaboration with C-Suite

In our season finale, I spoke with five CMOs to learn how they respond to the pandemic and, in particular, how they prioritize collaboration. We discussed the seismic shift from tribalism to being communal, why problem-solving requires collaboration at all levels, the intersection of thoughtfulness and hustle and tying resilience to revenue.

Margaret Molloy