Event recaps from our global Future of Branding programming that convenes leading marketing executives for exclusive events, including interactive roundtables and thought-provoking panels.

On Wednesday, September 9th, I spoke with five marketing leaders from venture-backed and digital-first companies to explore the interrelationships across brand building, innovation, growth and scaling. Our conversation traversed how each brand approached innovation, industries that unexpectedly benefited from the crisis and the advantages of being born in the digital world. However, at the heart of the panelists’ stories and perspectives was the remarkable power of brand and its unparalleled ability to differentiate.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Growth and innovation brands

On Wednesday, September 9th, I spoke with five marketing leaders from venture-backed and digital-first companies to explore the interrelationships across brand building, innovation, growth and scaling. Our conversation traversed how each brand approached innovation, industries that unexpectedly benefited from the crisis and the advantages of being born in the digital world. However, at the heart of the panelists’ stories and perspectives was the remarkable power of brand and its unparalleled ability to differentiate.

Margaret Molloy

Our Future of Branding series returned for its second season on Wednesday, August 26. One of the most inspiring episodes of our first season featured a conversation with six Gen Z kids of leading global marketing executives. As the world focuses on back to school, our second season premiered with a brand new Gen Z edition.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: CMO Panel Gen Z Edition

Our Future of Branding series returned for its second season on Wednesday, August 26. One of the most inspiring episodes of our first season featured a conversation with six Gen Z kids of leading global marketing executives. As the world focuses on back to school, our second season premiered with a brand new Gen Z edition.

Margaret Molloy

In our season finale, I spoke with five CMOs to learn how they respond to the pandemic and, in particular, how they prioritize collaboration. We discussed the seismic shift from tribalism to being communal, why problem-solving requires collaboration at all levels, the intersection of thoughtfulness and hustle and tying resilience to revenue.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Brand leadership in collaboration with C-Suite

In our season finale, I spoke with five CMOs to learn how they respond to the pandemic and, in particular, how they prioritize collaboration. We discussed the seismic shift from tribalism to being communal, why problem-solving requires collaboration at all levels, the intersection of thoughtfulness and hustle and tying resilience to revenue.

Margaret Molloy

Since April, our Future of Branding discussions have focused on how brands were responding to the pandemic. However, in recent weeks, as countries, states and cities start to reopen, our focus has transitioned to how brands are resetting to propel business continuity and, in many cases, transformation. Today's conversation explored themes such as marrying purpose and action, how crisis is pushing marketing back to its basics and the rise of empathy and authenticity, especially for Gen Z and younger Millennials consumers, who ask why before asking, how much? One thing is sure. Brand building is no longer about words and pictures—it's about deeds and experiences.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Brand leadership to reset business

Since April, our Future of Branding discussions have focused on how brands were responding to the pandemic. However, in recent weeks, as countries, states and cities start to reopen, our focus has transitioned to how brands are resetting to propel business continuity and, in many cases, transformation. Today's conversation explored themes such as marrying purpose and action, how crisis is pushing marketing back to its basics and the rise of empathy and authenticity, especially for Gen Z and younger Millennials consumers, who ask why before asking, how much? One thing is sure. Brand building is no longer about words and pictures—it's about deeds and experiences.

Margaret Molloy

On Wednesday, July 15th, I hosted the eighth installment of our Future of Branding roundtable series. We (virtually) traveled the globe to meet five marketing leaders. From Atlanta, Georgia and Sao Paolo to southern Finland and the Middle East, these men and women are distinguishing themselves by building and leading local brands in sectors at the forefront of the pandemic: hospitals, grocery, renewable materials, economic development and entertainment.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Building local brand leadership in extraordinary times

On Wednesday, July 15th, I hosted the eighth installment of our Future of Branding roundtable series. We (virtually) traveled the globe to meet five marketing leaders. From Atlanta, Georgia and Sao Paolo to southern Finland and the Middle East, these men and women are distinguishing themselves by building and leading local brands in sectors at the forefront of the pandemic: hospitals, grocery, renewable materials, economic development and entertainment.

Margaret Molloy

From India to the U.S., from Africa to Europe, our panelists have distinguished themselves as global leaders. Our discussion touched on several areas, from how brand purpose has come to life during the COVID-19 era, to the unexpected advantages that have emerged, the somber challenges that must be acknowledged, and why we should view the future as a new beginning rather than a new normal.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Brand leadership across the globe

From India to the U.S., from Africa to Europe, our panelists have distinguished themselves as global leaders. Our discussion touched on several areas, from how brand purpose has come to life during the COVID-19 era, to the unexpected advantages that have emerged, the somber challenges that must be acknowledged, and why we should view the future as a new beginning rather than a new normal.

Margaret Molloy

On Thursday, June 25th, I hosted our second annual Pride edition of our Future of Branding roundtable series, featuring a conversation with five LGBTQ+ executives. Our lively discussion traversed many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Pride 2020

On Thursday, June 25th, I hosted our second annual Pride edition of our Future of Branding roundtable series, featuring a conversation with five LGBTQ+ executives. Our lively discussion traversed many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands.

Margaret Molloy

On Thursday, June 18th, I hosted a special Gen Z edition of our Future of Branding roundtable series, featuring a conversation with five teens of leading global marketing executives. Per our format, I handed the mic to my son Emmet to moderate the discussion. Together with the kids and their parents, we explored how brands … Continued

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Gen Z Edition

On Thursday, June 18th, I hosted a special Gen Z edition of our Future of Branding roundtable series, featuring a conversation with five teens of leading global marketing executives. Per our format, I handed the mic to my son Emmet to moderate the discussion. Together with the kids and their parents, we explored how brands … Continued

Margaret Molloy

Our conversation traversed COVID-19 and racial injustice.  As I listened to the five CMOs, a single overarching theme emerged; an abstract term that’s been overused but little understood lately. But in this conversation, it became very tangible. And that’s the theme of empathy. To me, empathy looks at reality to understand others’ feelings and acts to connect with them. While vastly different issues, both represent a reality characterized by extreme difficulty. How we deal with each is a choice characterized by extreme urgency.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Brand leadership in the COVID-19 era, Part 4

Our conversation traversed COVID-19 and racial injustice.  As I listened to the five CMOs, a single overarching theme emerged; an abstract term that’s been overused but little understood lately. But in this conversation, it became very tangible. And that’s the theme of empathy. To me, empathy looks at reality to understand others’ feelings and acts to connect with them. While vastly different issues, both represent a reality characterized by extreme difficulty. How we deal with each is a choice characterized by extreme urgency.

Margaret Molloy

Siegel+Gale’s Future of Branding roundtable series convenes marketing leaders across industries and around the globe to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. On May 21, I welcomed panel of five CMOs for the third in a series of conversations on brand leadership in the COVID-19 Era.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Brand leadership in the COVID-19 era, Part 3

Siegel+Gale’s Future of Branding roundtable series convenes marketing leaders across industries and around the globe to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. On May 21, I welcomed panel of five CMOs for the third in a series of conversations on brand leadership in the COVID-19 Era.

Margaret Molloy