In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

Jacobs.com New Website Design on an iphone over a red background showcasing a new brand experience

SMPL Q+A

The new Jacobs.com: An extension of its people

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued

Siegel+Gale

Sphere of multicolored flowers honoring black history month and other heritage months

SMPL Q+A

Honoring heritage months

Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued

Siegel+Gale

A gardener holding out a small potted plant above many other plants in a garden, agricultural science company Syngenta.

SMPL Q+A

Syngenta

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued

Siegel+Gale

A gardener holding out a small potted plant above many other plants in a garden, agricultural science company Syngenta.

SMPL Q+A

Syngenta

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

Red cross symbol, Pills, and DNA strain in a white box, athenahealth new brand strategy and positioning

SMPL Q+A

athenahealth: Creating connections

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

New Nielsen visual identity, Rainbow triangles that decrease in size with each color change

SMPL Q+A

Nielsen: Shaping the world’s media and content

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

Siegel+Gale

SMPL Q+A

GlobalFoundries

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

Siegel+Gale

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.

Siegel+Gale

SMPL Q+A

Sonoma County Winegrowers

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.

Siegel+Gale

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.

Siegel+Gale

SMPL Q+A

Mer: Getting EV charging just right

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.

Siegel+Gale

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.

Siegel+Gale

SMPL Q+A

BW Offshore: The future of energy

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.

Siegel+Gale

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

SMPL Q+A

Bristol Myers Squibb: Transforming patients’ lives through science

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale