In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity.

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued

Siegel+Gale

SMPL Q+A

From Digital Risks to Superscript: Becoming a global leader in business insurance

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued

Siegel+Gale

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Sean Carney, Senior Integrated Producer and Ryan Tinsley, Senior Designer about our rebranding work for Rigetti, a full-stack quantum computing company.

Siegel+Gale

SMPL Q+A

Rigetti: Join the quantum revolution 

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Sean Carney, Senior Integrated Producer and Ryan Tinsley, Senior Designer about our rebranding work for Rigetti, a full-stack quantum computing company.

Siegel+Gale

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.

Stephanie Down, Will Bosanko + Deva Corriveau

SMPL Q+A

Tugende: The road to opportunity

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.

Stephanie Down, Will Bosanko + Deva Corriveau

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

SMPL Q+A

Bristol Myers Squibb: Transforming patients’ lives through science

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors. 

Siegel+Gale

SMPL Q+A

Jacobs: From engineering firm to premium solutions provider

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors. 

Siegel+Gale

In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.

Siegel+Gale

SMPL Q+A

Defining Kearney’s place in a new decade

In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.

Siegel+Gale

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.

Siegel+Gale

SMPL Q+A

Hudson: Rebranding a travel-experience leader

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.

Siegel+Gale

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued

Siegel+Gale

SMPL Q+A

Valleywise Health: Bringing new life to a celebrated health care system

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued

Siegel+Gale

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Siegel+Gale encourages global office swaps so that practitioners can master their craft in a new city. The exchange program is personally and professionally enriching, making our people better at what they do. Here, we speak with San Francisco-based Gabriele … Continued

Gabriele Zamora

SMPL Q+A

Gabriele Zamora on the Siegel+Gale naming exchange

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Siegel+Gale encourages global office swaps so that practitioners can master their craft in a new city. The exchange program is personally and professionally enriching, making our people better at what they do. Here, we speak with San Francisco-based Gabriele … Continued

Gabriele Zamora

Consumers have arguably never been so engaged with how brands show up every day. Moreover, emerging generations have never been more critical of the role a brand assumes in our lives. They don’t want you to overstep, and they want a brand that aligns with their values. As a result, brands need to carefully select what partnerships can help them expand without contracting their current loyal members.

Leesa Wytock

SMPL Q+A

Leesa Wytock on fashion brand partnerships

Consumers have arguably never been so engaged with how brands show up every day. Moreover, emerging generations have never been more critical of the role a brand assumes in our lives. They don’t want you to overstep, and they want a brand that aligns with their values. As a result, brands need to carefully select what partnerships can help them expand without contracting their current loyal members.

Leesa Wytock