In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
SMPL Q+A
The new Jacobs.com: An extension of its people
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
SMPL Q+A
Honoring heritage months
Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued
Siegel+Gale
February 2022
SMPL Q+A
Honoring heritage months
Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued
Siegel+Gale
February 2022
SMPL Q+A
Syngenta
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued
Siegel+Gale
February 2022
SMPL Q+A
Syngenta
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued
Siegel+Gale
February 2022
SMPL Q+A
athenahealth: Creating connections
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
SMPL Q+A
athenahealth: Creating connections
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021
SMPL Q+A
Nielsen: Shaping the world’s media and content
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021
SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021
SMPL Q+A
Bristol Myers Squibb: Transforming patients’ lives through science
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021