In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

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SMPL Q+A

GlobalFoundries

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

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In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.

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SMPL Q+A

Sonoma County Winegrowers

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.

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In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.

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SMPL Q+A

Mer: Getting EV charging just right

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.

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In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.

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SMPL Q+A

BW Offshore: The future of energy

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.

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Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

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SMPL Q+A

Bristol Myers Squibb: Transforming patients’ lives through science

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

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In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.

Aaron Hall

SMPL Q+A

3 questions on naming a TV show

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.

Aaron Hall

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization. 

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SMPL Q+A

Unlocking GE’s brand purpose

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization. 

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In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our Account Director Robert Williams, Senior Strategy Director Liz Olsen and Design Director Deva Corriveau about our rebranding work for global steel and mining company EVRAZ.

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SMPL Q+A

Evraz: Building a better future

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our Account Director Robert Williams, Senior Strategy Director Liz Olsen and Design Director Deva Corriveau about our rebranding work for global steel and mining company EVRAZ.

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In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.

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SMPL Q+A

SADA: Using technology to create meaningful change

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.

Siegel+Gale

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued

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SMPL Q+A

From Digital Risks to Superscript: Becoming a global leader in business insurance

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued

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