In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity.

Consumers have arguably never been so engaged with how brands show up every day. Moreover, emerging generations have never been more critical of the role a brand assumes in our lives. They don’t want you to overstep, and they want a brand that aligns with their values. As a result, brands need to carefully select what partnerships can help them expand without contracting their current loyal members.

Leesa Wytock

SMPL Q+A

SMPL Q+A: Leesa Wytock on fashion brand partnerships

Consumers have arguably never been so engaged with how brands show up every day. Moreover, emerging generations have never been more critical of the role a brand assumes in our lives. They don’t want you to overstep, and they want a brand that aligns with their values. As a result, brands need to carefully select what partnerships can help them expand without contracting their current loyal members.

Leesa Wytock

In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.

Siegel+Gale

SMPL Q+A

Claris–Rebranding a leader in workplace innovation platforms

In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.

Siegel+Gale

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued

Nick Miller + Deva Corriveau + James Barnes

SMPL Q+A

Elevating the future of Cloudreach

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued

Nick Miller + Deva Corriveau + James Barnes

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide. 

Jason Hall + Jenna Isken

SMPL Q+A

Humanwide: Bringing Precision Health to life

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide. 

Jason Hall + Jenna Isken

PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it has closed a $30 million funding round. Operating without batteries, Everactive’s always-on wireless sensor networks deliver continuous cloud-based analytics at a scale not possible with … Continued

Lea Chu + Lloyd Blander

SMPL Q+A

No battery? No problem—Rebranding a tech pioneer

PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it has closed a $30 million funding round. Operating without batteries, Everactive’s always-on wireless sensor networks deliver continuous cloud-based analytics at a scale not possible with … Continued

Lea Chu + Lloyd Blander

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

SMPL Q+A

Royal baby naming: a delicate balance between tradition and accessibility

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.

Zouheir Zoueihed + Dalia Fawaz

SMPL Q+A

Got Mazoon? Exploring Oman’s first dairy brand

In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.

Zouheir Zoueihed + Dalia Fawaz

When it comes to companies who procure personal data, there is a fine line between being proactive and being predatory. But what if sharing data could be a truly simple experience: useful, clear, perhaps even enjoyable? In this SMPL Q&A, we talk to strategist Christine Lim about how data transparency can lead to brand simplicity and greater consumer trust.

Christine Lim

SMPL Q+A

How to prepare for The California Consumer Privacy Act

When it comes to companies who procure personal data, there is a fine line between being proactive and being predatory. But what if sharing data could be a truly simple experience: useful, clear, perhaps even enjoyable? In this SMPL Q&A, we talk to strategist Christine Lim about how data transparency can lead to brand simplicity and greater consumer trust.

Christine Lim

In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.

Gabriele Zamora + Ariel Duong

SMPL Q+A

Weaving a new thread for LA museum Craft Contemporary

In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.

Gabriele Zamora + Ariel Duong

In this SMPL Q&A, we speak with Douglas Sellers, Executive Creative Director, about the duality of design and simplicity. 

Douglas Sellers

SMPL Q+A

Douglas Sellers on the duality of design and simplicity

In this SMPL Q&A, we speak with Douglas Sellers, Executive Creative Director, about the duality of design and simplicity. 

Douglas Sellers