SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
SMPL Q+A
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
SMPL Q+A
BW Offshore: The future of energy
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.
Siegel+Gale
April 2021
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021
SMPL Q+A
Bristol Myers Squibb: Transforming patients’ lives through science
Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.
Siegel+Gale
March 2021
SMPL Q+A
3 questions on naming a TV show
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.
Aaron Hall
November 2020
SMPL Q+A
3 questions on naming a TV show
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.
Aaron Hall
November 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
SMPL Q+A
Evraz: Building a better future
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our Account Director Robert Williams, Senior Strategy Director Liz Olsen and Design Director Deva Corriveau about our rebranding work for global steel and mining company EVRAZ.
Siegel+Gale
October 2020
SMPL Q+A
Evraz: Building a better future
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our Account Director Robert Williams, Senior Strategy Director Liz Olsen and Design Director Deva Corriveau about our rebranding work for global steel and mining company EVRAZ.
Siegel+Gale
October 2020
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.
Siegel+Gale
October 2020
SMPL Q+A
SADA: Using technology to create meaningful change
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.
Siegel+Gale
October 2020
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued
Siegel+Gale
August 2020
SMPL Q+A
From Digital Risks to Superscript: Becoming a global leader in business insurance
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Rana Brightman, Group Director of Strategy, Ben Osborne, Head of Insights + Analytics EMEA, Deva Corriveau, Design Director and Kate Floyd, Senior Strategist, Brand Communications about our rebranding work for Superscript, a trusted insurance provider for small businesses across all … Continued
Siegel+Gale
August 2020