PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it has closed a $30 million funding round. Operating without batteries, Everactive’s always-on wireless sensor networks deliver continuous cloud-based analytics at a scale not possible with … Continued
Lea Chu + Lloyd Blander
June 2019
SMPL Q+A
No battery? No problem—Rebranding a tech pioneer
PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it has closed a $30 million funding round. Operating without batteries, Everactive’s always-on wireless sensor networks deliver continuous cloud-based analytics at a scale not possible with … Continued
Lea Chu + Lloyd Blander
June 2019
For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.
Christian Turner
May 2019
SMPL Q+A
Royal baby naming: a delicate balance between tradition and accessibility
For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.
Christian Turner
May 2019
In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.
Zouheir Zoueihed + Dalia Fawaz
May 2019
SMPL Q+A
Got Mazoon? Exploring Oman’s first dairy brand
In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.
Zouheir Zoueihed + Dalia Fawaz
May 2019
When it comes to companies who procure personal data, there is a fine line between being proactive and being predatory. But what if sharing data could be a truly simple experience: useful, clear, perhaps even enjoyable? In this SMPL Q&A, we talk to strategist Christine Lim about how data transparency can lead to brand simplicity and greater consumer trust.
Christine Lim
April 2019
SMPL Q+A
How to prepare for The California Consumer Privacy Act
When it comes to companies who procure personal data, there is a fine line between being proactive and being predatory. But what if sharing data could be a truly simple experience: useful, clear, perhaps even enjoyable? In this SMPL Q&A, we talk to strategist Christine Lim about how data transparency can lead to brand simplicity and greater consumer trust.
Christine Lim
April 2019
In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Gabriele Zamora + Ariel Duong
February 2019
SMPL Q+A
Weaving a new thread for LA museum Craft Contemporary
In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Gabriele Zamora + Ariel Duong
February 2019
In this SMPL Q&A, we speak with Douglas Sellers, Executive Creative Director, about the duality of design and simplicity.
Douglas Sellers
January 2019
SMPL Q+A
Douglas Sellers on the duality of design and simplicity
In this SMPL Q&A, we speak with Douglas Sellers, Executive Creative Director, about the duality of design and simplicity.
Douglas Sellers
January 2019
In this SMPL Q&A, we speak with Global CMO and Head of Business Development, Margaret Molloy, about the evolving role of Chief Marketing Officer.
Margaret Molloy
September 2018
SMPL Q+A
3 questions on the evolving role of the CMO
In this SMPL Q&A, we speak with Global CMO and Head of Business Development, Margaret Molloy, about the evolving role of Chief Marketing Officer.
Margaret Molloy
September 2018
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.
Lisa Kane
July 2018
SMPL Q+A
4 questions on M&A in healthcare with Lisa Kane
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.
Lisa Kane
July 2018
Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.
Kira Sea
July 2018
SMPL Q+A
The personality of design with Kira Sea
Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.
Kira Sea
July 2018
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Joseph Pack, strategy analyst, about brand experience and the evolving role of augmented reality.
Joseph Pack
June 2018
SMPL Q+A
Joseph Pack on the future of augmented reality
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Joseph Pack, strategy analyst, about brand experience and the evolving role of augmented reality.
Joseph Pack
June 2018