In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.

Siegel+Gale

SMPL Q+A

Becoming Solventum

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.

Siegel+Gale

SMPL Q+A

Quicken at 40: new branding that looks to the future while honoring heritage

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.

Siegel+Gale

SMPL Q+A

Omnicom Health Group: changing lives for good

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.

Siegel+Gale

SMPL Q+A

BorgWarner: Charging Forward

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.

Siegel+Gale

SMPL Q+A

Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.

Siegel+Gale

In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.

Siegel+Gale

SMPL Q+A

Surescripts: brand as a strategic business asset

In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.

Siegel+Gale

In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States. 

Siegel+Gale

SMPL Q+A

The Home Depot

In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States. 

Siegel+Gale

In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.

Siegel+Gale

SMPL Q+A

The intersection of ESG and brand-building

In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

SMPL Q+A

Minds Matter SoCal: Igniting individual potential, together

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022. 

Siegel+Gale

Hot Pink Brand Designs on the rise in 2022

SMPL Q+A

Think pink: Design Director Regina Puno on the rise of hot pink

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022. 

Siegel+Gale