In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

SMPL Q+A

Minds Matter SoCal: Igniting individual potential, together

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022. 

Regina Puno

Hot Pink Brand Designs on the rise in 2022

SMPL Q+A

Think pink: Design Director Regina Puno on the rise of hot pink

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022. 

Regina Puno

In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

SMPL Q+A

KPMG: Evolving an iconic brand for growth

In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Associate Strategy Director, Elizabeth Rodriguez, to discuss the NFL’s egregious error for Hispanic Heritage Month, as well as how brands can authentically and actionably honor the community year-round.

Elizabeth Rodriguez

SMPL Q+A

Tackling the NFL’s foul Hispanic Heritage Month celebration

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Associate Strategy Director, Elizabeth Rodriguez, to discuss the NFL’s egregious error for Hispanic Heritage Month, as well as how brands can authentically and actionably honor the community year-round.

Elizabeth Rodriguez

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

Jacobs.com New Website Design on an iphone over a red background showcasing a new brand experience

SMPL Q+A

The new Jacobs.com: An extension of its people

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued

Siegel+Gale

Sphere of multicolored flowers honoring black history month and other heritage months

SMPL Q+A

Honoring heritage months

Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued

Siegel+Gale

A gardener holding out a small potted plant above many other plants in a garden, agricultural science company Syngenta.

SMPL Q+A

Syngenta

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued

Siegel+Gale

A gardener holding out a small potted plant above many other plants in a garden, agricultural science company Syngenta.

SMPL Q+A

Syngenta

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

Red cross symbol, Pills, and DNA strain in a white box, athenahealth new brand strategy and positioning

SMPL Q+A

athenahealth: Creating connections

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

New Nielsen visual identity, Rainbow triangles that decrease in size with each color change

SMPL Q+A

Nielsen: Shaping the world’s media and content

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

Siegel+Gale

SMPL Q+A

GlobalFoundries

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries. 

Siegel+Gale