In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.

Siegel+Gale

SMPL Q+A

3 questions on brand naming strategy following a merger, acquisition or spinoff

Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.

Siegel+Gale

Recently, we crossed the pond to visit our London office, and sat down with Rana Brightman, strategy director, and explored the meaning of brand purpose, how organizations can harness it, and how to develop one that the entire organization will rally around.

Rana Brightman

SMPL Q+A

5 questions on brand purpose with Rana Brightman

Recently, we crossed the pond to visit our London office, and sat down with Rana Brightman, strategy director, and explored the meaning of brand purpose, how organizations can harness it, and how to develop one that the entire organization will rally around.

Rana Brightman

We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.

Siegel+Gale

SMPL Q+A

4 questions on the language of service with Shelley Whiddon

We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.

Siegel+Gale

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

SMPL Q+A

4 questions on trends in employee engagement with Katie Conway

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

SMPL Q+A

4 steps to building global brands in the Middle East with Zouheir Zouiehed

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services. What are … Continued

Siegel+Gale

SMPL Q+A

6 questions on brand naming and naming trends

SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services. What are … Continued

Siegel+Gale