The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
September 2022
COVID-19
Brand building for the coming wave of corporate M&A
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
September 2022
A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.
Siegel + Gale
May 2021
COVID-19
3 ways HR can jumpstart the employer brand
A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.
Siegel + Gale
May 2021
As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and upheaval. Whether you rebrand to signify the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is certain—for companies who are announcing a brand change, the focus should be on people, not logos and taglines.
Katie Conway
March 2021
COVID-19
Launching a brand without shaking hands
As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and upheaval. Whether you rebrand to signify the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is certain—for companies who are announcing a brand change, the focus should be on people, not logos and taglines.
Katie Conway
March 2021
Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.
Siegel + Gale
January 2021
COVID-19
Care at the forefront: Five imperatives for healthcare brands in 2021
Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.
Siegel + Gale
January 2021
COVID-19
Future of Branding: 2021 resolutions
We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.
Margaret Molloy
December 2020
COVID-19
Future of Branding: 2021 resolutions
We have all been tested over the past nine months, professionally and personally. As we approach the new year, many of us are committed to emerging from the uncertainty more evolved—as a society, as brands and individuals. For the season finale of our Future of Branding series, I was joined by five global marketing leaders to explore shifting customer expectations. We examined the fastest-growing job sectors, highlighted the importance of brand purpose, underlined the value of community, identified novel brand partnerships and how we cannot lose sight of the arduous lessons learned in 2020.
Margaret Molloy
December 2020
2020 has not gone to plan. Our previous CMO study, conducted during the early months of the Covid-19 pandemic, revealed a set of leaders focused on steering their businesses and teams through uncharted waters with unbelievable agility, and who were also beginning to look to the future.
Siegel+Gale
December 2020
COVID-19
In their words: B2B tech CMOs on what’s next
2020 has not gone to plan. Our previous CMO study, conducted during the early months of the Covid-19 pandemic, revealed a set of leaders focused on steering their businesses and teams through uncharted waters with unbelievable agility, and who were also beginning to look to the future.
Siegel+Gale
December 2020
COVID-19
Future of Branding: Buyer habits
Understanding buyer behavior and cultivating the habits that we desire of buyers has long been the bedrock of marketing and an outcome of successful brand building in both B2B and B2C business models. But what happens when a global pandemic wreaks havoc with all facets of life, from work to lifestyle? How do buyer habits change? Which ones will revert pre-pandemic? And perhaps more importantly, which new habits will persist?
Margaret Molloy
December 2020
COVID-19
Future of Branding: Buyer habits
Understanding buyer behavior and cultivating the habits that we desire of buyers has long been the bedrock of marketing and an outcome of successful brand building in both B2B and B2C business models. But what happens when a global pandemic wreaks havoc with all facets of life, from work to lifestyle? How do buyer habits change? Which ones will revert pre-pandemic? And perhaps more importantly, which new habits will persist?
Margaret Molloy
December 2020
COVID-19
Future of Branding: Sustainability
On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.
Margaret Molloy
October 2020
COVID-19
Future of Branding: Sustainability
On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.
Margaret Molloy
October 2020
It’s a COVID-19 world, and in that world, branding— creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. We believe every CMO and Brand Marketer should focus on the following five priorities…
COVID-19
Jason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right Now
It’s a COVID-19 world, and in that world, branding— creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. We believe every CMO and Brand Marketer should focus on the following five priorities…
By now, we’ve all read many an article about the impacts of the Covid-19 pandemic on life—and business—as we knew it. Many brand, product and service launches have been postponed. However, given the uncertainty over how long the crisis will last and what shape it will take next, it is difficult to delay. Indeed, launches or relaunches intended to respond to our changed reality cannot be delayed without defeating the purpose of the launch.
Liz Olsen
October 2020
COVID-19
Launching a brand in the COVID-19 era: Five tips for success
By now, we’ve all read many an article about the impacts of the Covid-19 pandemic on life—and business—as we knew it. Many brand, product and service launches have been postponed. However, given the uncertainty over how long the crisis will last and what shape it will take next, it is difficult to delay. Indeed, launches or relaunches intended to respond to our changed reality cannot be delayed without defeating the purpose of the launch.
Liz Olsen
October 2020