Research
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
Research
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
Research
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023
Research
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
Research
The role of brand in M&A: Financial Services
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
With the topic of inclusive storytelling as the focus, we hosted a CMO Panel series, which convened 39 CMOs from around the world to explore how they commit to, simultaneously, build their brands and forge a more gender-equal world.
Margaret Molloy
July 2023
Research
Future of Branding: How CMOs are committed to building more inclusive brands
With the topic of inclusive storytelling as the focus, we hosted a CMO Panel series, which convened 39 CMOs from around the world to explore how they commit to, simultaneously, build their brands and forge a more gender-equal world.
Margaret Molloy
July 2023
Research
The role of brand in M&A: Energy
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...
Hope Schmalzried + Aaron Hall
July 2023
Research
The role of brand in M&A: Energy
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...
Hope Schmalzried + Aaron Hall
July 2023
Research
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
Research
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023
Research
In their words: Financial Services navigating challenges
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023
Research
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Research
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Research
The Plateau
Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.
Siegel+Gale
October 2022
Research
The Plateau
Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.
Siegel+Gale
October 2022
Research
The Core, the Unmet and the Desired
This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.
Siegel+Gale
October 2022
Research
The Core, the Unmet and the Desired
This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.
Siegel+Gale
October 2022