At Siegel+Gale, we’ve long held the belief that simplicity pays for brands that embrace it. Brands that provide simple experiences win the hearts and minds of consumers and employees. Our most recent, “Simplicity at work,” study shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees.
We surveyed more than 15,000 people in nine countries to understand the relationship between simple workplaces and engaged employees, and how this impacts the bottom line for companies across the globe. We then looked at the connection between simple workplaces—those where employees easily get their work done and feel productive and fulfilled doing so— and levels of engagement with people and their employer’s brand.