
SMPL Q+A
Tugende: The road to opportunity
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.
Siegel+Gale
April 2020

SMPL Q+A
Tugende: The road to opportunity
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.
Siegel+Gale
April 2020
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020

SMPL Q+A
Jacobs: From engineering firm to premium solutions provider
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
January 2020

SMPL Q+A
Defining Kearney’s place in a new decade
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
January 2020
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019

SMPL Q+A
Hudson: Rebranding a travel-experience leader
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued
Siegel+Gale
October 2019

SMPL Q+A
Valleywise Health: Bringing new life to a celebrated health care system
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued
Siegel+Gale
October 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Siegel+Gale encourages global office swaps so that practitioners can master their craft in a new city. The exchange program is personally and professionally enriching, making our people better at what they do. Here, we speak with San Francisco-based Gabriele … Continued
Siegel + Gale
September 2019

SMPL Q+A
Gabriele Zamora on the Siegel+Gale naming exchange
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Siegel+Gale encourages global office swaps so that practitioners can master their craft in a new city. The exchange program is personally and professionally enriching, making our people better at what they do. Here, we speak with San Francisco-based Gabriele … Continued
Siegel + Gale
September 2019
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Blake Bäkken, Creative Director and Matt Hansen, Designer about our recent work for CalAnimals. The California Animal Welfare Association (“CalAnimals”) formed in 2018 through a merger between California’s two statewide animal-welfare associations: California Animal Control Directors … Continued
Matt Hansen
August 2019

SMPL Q+A
CalAnimals: Rebranding a top dog in animal welfare
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Blake Bäkken, Creative Director and Matt Hansen, Designer about our recent work for CalAnimals. The California Animal Welfare Association (“CalAnimals”) formed in 2018 through a merger between California’s two statewide animal-welfare associations: California Animal Control Directors … Continued
Matt Hansen
August 2019
In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019

SMPL Q+A
Claris: Rebranding a leader in workplace innovation platforms
In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019

SMPL Q+A
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued
Siegel+Gale
August 2019

SMPL Q+A
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued
Siegel+Gale
August 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide.
Jenna Isken
July 2019

SMPL Q+A
Humanwide: Bringing Precision Health to life
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide.
Jenna Isken
July 2019