In this episode, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, joined our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explored how to leverage brand as a tool to inform your overall strategy.
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Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
April 2023
Broadcast
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
April 2023