Siegel+Gale Says

In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall are joined by Maurice Jones, CEO of OneTen to discuss the brand’s evolution and how we partnered with the coalition to help brand the promise of economic empowerment for Black talent in America.

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Siegel+Gale's Jason Cieslak and Aaron Hall joined be Maurice Jones, CEO of OneTen on Unlocking Brand

Podcast

Unlocking Brand: OneTen

In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall are joined by Maurice Jones, CEO of OneTen to discuss the brand’s evolution and how we partnered with the coalition to help brand the promise of economic empowerment for Black talent in America.

Listen to the full episode on:
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In this episode, our Creative Director, Dalia Fawaz, and Managing Director, Zouheir Zoueihed, are joined by Souad AlSerkal, Vice President of Strategic Communications at Tabreed, for a conversation on how through our partnership she helped transform a utility company into an essential services brand.

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Dalia Fawaz and Zouheir Zoueihed, are joined by Souad AlSerkal, VP of Strategic Communications at Tabreed on Unlocking Brand

Podcast

Unlocking Brand: Tabreed

In this episode, our Creative Director, Dalia Fawaz, and Managing Director, Zouheir Zoueihed, are joined by Souad AlSerkal, Vice President of Strategic Communications at Tabreed, for a conversation on how through our partnership she helped transform a utility company into an essential services brand.

Listen to the full episode on:
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In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE’s new brand purpose and the key tenets for successfully unlocking purpose at your organization.

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Margaret Molloy and Britt Bulla joined by Zara Mirza, Head of Global Marketing at GE on Unlocking Brand

Podcast

Unlocking Brand: GE

In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE’s new brand purpose and the key tenets for successfully unlocking purpose at your organization.

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In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hannigan, Executive Vice President – Chief Strategy, Corporate Development & Communications Officer at Jacobs, for a conversation on how to weave inclusion and diversity into the fabric of your brand.

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Jason Cieslak and Gina Kim are joined by Marietta Hannigan EVP at Jacobs on Unlocking Brand

Podcast

Unlocking Brand: Jacobs

In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hannigan, Executive Vice President – Chief Strategy, Corporate Development & Communications Officer at Jacobs, for a conversation on how to weave inclusion and diversity into the fabric of your brand.

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In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + our Creative Director Rafael Medina for a conversation on building an inclusive brand, breaking through in the pharma industry and bringing purpose to life using design.

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Howard Belk and Rafael Medina are joined by Lori Kaplan, Executive Director, Corporate Brand, BMS on Unlocking Brand

Podcast

Unlocking Brand: Bristol Myers Squibb

In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + our Creative Director Rafael Medina for a conversation on building an inclusive brand, breaking through in the pharma industry and bringing purpose to life using design.

Listen to the full episode on:
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No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. In this episode, Nijel defines three qualities that can ensure … Continued

Nijel Taylor

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Podcast

3 qualities of a memorable logo

No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. In this episode, Nijel defines three qualities that can ensure … Continued

Nijel Taylor

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Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. In this episode, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence.

Katie Conway

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Podcast

Launching a brand without shaking hands

Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. In this episode, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence.

Katie Conway

Listen to the full episode on:
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There are countless reasons for embarking on a rebrand–from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. In this episode, Margaret outlines six scenarios when a company might want to consider rebranding.

Margaret Molloy

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Podcast

Six reasons to rebrand

There are countless reasons for embarking on a rebrand–from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. In this episode, Margaret outlines six scenarios when a company might want to consider rebranding.

Margaret Molloy

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Most people don’t have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. In this episode, David explores three significant ways branding stands apart as its own distinct practice.

David B. Srere

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Podcast

What makes branding different?

Most people don’t have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. In this episode, David explores three significant ways branding stands apart as its own distinct practice.

David B. Srere

Listen to the full episode on:
Spotify   Apple Podcasts