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Simple is smart

A night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the skyline, something remarkable happened sixty floors above Manhattan. The glittering … Continued

Dory Ellis Garfinkle

Events

Dare to Simplify: Transforming for Wall Street and beyond

A night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the skyline, something remarkable happened sixty floors above Manhattan. The glittering … Continued

Dory Ellis Garfinkle

The opportunity Ten years ago, Hewlett Packard Enterprise (HPE) was created through one of the largest corporate spin-offs in history—separating from HP Inc. with a clear vision: to become a … Continued

Siegel+Gale

News

HPE: Powering the future of enterprise technology

The opportunity Ten years ago, Hewlett Packard Enterprise (HPE) was created through one of the largest corporate spin-offs in history—separating from HP Inc. with a clear vision: to become a … Continued

Siegel+Gale

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.

Jenna Isken

AI

Humans vs. robots: battleground website Pt. 1

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.

Jenna Isken

This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.

Siegel+Gale

M&A / Spin-off

Producing Solventum brand assets together

This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.

Siegel+Gale

If you’re starting a new chapter, do it with openness and heart. The rest will follow.

Dory Ellis Garfinkle

Insights

My first year as CMO at Siegel+Gale: advice for “new” leadership

If you’re starting a new chapter, do it with openness and heart. The rest will follow.

Dory Ellis Garfinkle

In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.

Michelle Duda

Insights

Naming in 2025 is tricky. Here are 8 fake company names we love.

In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.

Michelle Duda

Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.

Siegel+Gale

M&A / Spin-off

Solventum Brand Central. One simple hub. Brand clarity—everywhere

Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.

Siegel+Gale

For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful. 

Philip Davies

Insights

Marketing in 2025: the trends that will define our future

For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful. 

Philip Davies

Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line. 

Chad Thomas

Insights

How should simple sound to you?

Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line. 

Chad Thomas

Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.

Dory Ellis Garfinkle

Insights

Five business benefits of simplifying your brand architecture

Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.

Dory Ellis Garfinkle