Some of our latest thinking
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
M&A / Spin-off
Navigating brand management in the current era of corporate spin-offs
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
More ideas
Simple is smart
Insights
How one gesture stunned a stadium
Philip Davies, President, EMEA, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mboladinga’s iconic—and unconventional—actions.
Philip Davies
February 2026
Insights
How one gesture stunned a stadium
Philip Davies, President, EMEA, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mboladinga’s iconic—and unconventional—actions.
Philip Davies
February 2026
Insights
When words go wrong
Closing the gap between intention and interpretation.
Michelle Duda
February 2026
Insights
When words go wrong
Closing the gap between intention and interpretation.
Michelle Duda
February 2026
Insights
Brand it like Beckham
For over two decades, Brand Beckham was singular. Unified. One name, one narrative, one strategy. But families grow. Children become adults with their own paths, their own visions, their own … Continued
Sadie Dyer + Matt Gibbs
February 2026
Insights
Brand it like Beckham
For over two decades, Brand Beckham was singular. Unified. One name, one narrative, one strategy. But families grow. Children become adults with their own paths, their own visions, their own … Continued
Sadie Dyer + Matt Gibbs
February 2026
With some 30-second spots exceeding $10 million, the Super Bowl remains one of branding’s most consequential stages—where companies launch products, shape perception and fight for cultural relevance in real time. … Continued
Siegel+Gale
February 2026
Insights
How brands showed up at Super Bowl LX
With some 30-second spots exceeding $10 million, the Super Bowl remains one of branding’s most consequential stages—where companies launch products, shape perception and fight for cultural relevance in real time. … Continued
Siegel+Gale
February 2026
Whether you have one brand or twenty, architecture puts your portfolio to work telling your story, clarifying your focus and catalyzing growth.
Laina Meyerowitz
February 2026
Insights
The storytelling power of brand architecture
Whether you have one brand or twenty, architecture puts your portfolio to work telling your story, clarifying your focus and catalyzing growth.
Laina Meyerowitz
February 2026
Here we speak with our experts about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Siegel+Gale
February 2026
News
Weaving a new thread for Craft Contemporary
Here we speak with our experts about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Siegel+Gale
February 2026
American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak.
Siegel+Gale
January 2026
News
Donald Trump’s war on ‘woke’ splits the fortunes of US brands
American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak.
Siegel+Gale
January 2026
Brand experts anticipate how rage, taste and AI will shape the year ahead.
Jason Cieslak
January 2026
Insights
The biggest brand trends coming in 2026
Brand experts anticipate how rage, taste and AI will shape the year ahead.
Jason Cieslak
January 2026
Insights
The future isn’t what it used to be
Being future-fit means pushing through barriers and embracing a changing world, writes Philip Davies.
Philip Davies
January 2026
Insights
The future isn’t what it used to be
Being future-fit means pushing through barriers and embracing a changing world, writes Philip Davies.
Philip Davies
January 2026
Insights
The innovator’s dilemma
Innovation is often rejected before it’s understood. The brands that win aren’t the ones perfecting what worked yesterday—they’re the ones willing to sound wrong before they sound inevitable.
Patrick Kampff
January 2026
Insights
The innovator’s dilemma
Innovation is often rejected before it’s understood. The brands that win aren’t the ones perfecting what worked yesterday—they’re the ones willing to sound wrong before they sound inevitable.
Patrick Kampff
January 2026