Some of our latest thinking
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
M&A / Spin-off
Navigating brand management in the current era of corporate spin-offs
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
More ideas
Simple is smartPhilip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
News
Cannes conversations with Philip Davies: The beauty of simplicity
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
News
Changemaker Series: Gretchen Huestis
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential.
Siegel+Gale
June, 2025
Insights
Transforming Cotality: building a brand for the future
How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential.
Siegel+Gale
June, 2025
A night above Manhattan: Lessons from a room full of brand leaders.
Dory Ellis Garfinkle
June 2025
Events
Dare to Simplify: transforming for Wall Street and beyond
A night above Manhattan: Lessons from a room full of brand leaders.
Dory Ellis Garfinkle
June 2025
Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.
Siegel+Gale
June 2025
News
HPE: powering the future of enterprise technology
Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.
Siegel+Gale
June 2025
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel + Gale
May 2025
AI
Humans vs. robots: battleground website Pt. 2
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel + Gale
May 2025
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel+Gale
May 2025
AI
Humans vs. robots: battleground website Pt. 1
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel+Gale
May 2025
M&A / Spin-off
Producing Solventum brand assets together
This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.
Siegel+Gale
May 2025
M&A / Spin-off
Producing Solventum brand assets together
This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.
Siegel+Gale
May 2025
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
Insights
My first year as CMO at Siegel+Gale: advice for “new” leadership
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025
Insights
Naming in 2025 is tricky. Here are 8 fake company names we love.
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025