Some of our latest thinking
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
M&A / Spin-off
Navigating brand management in the current era of corporate spin-offs
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
More ideas
Simple is smart
Insights
Complexity has real consequences
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Lisa Kane
HEALTHCARE · US PERSPECTIVE
Insights
Complexity has real consequences
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Lisa Kane
HEALTHCARE · US PERSPECTIVE
What European manufacturers need are brands that can make the future operational. The winners will be the ones that understand a basic industrial truth: progress only counts when it can be put to work.
Rishi Dhir
INDUSTRIALS · UK PERSPECTIVE
Insights
Industrial buyers want proof, not possibility
What European manufacturers need are brands that can make the future operational. The winners will be the ones that understand a basic industrial truth: progress only counts when it can be put to work.
Rishi Dhir
INDUSTRIALS · UK PERSPECTIVE
Insights
Keep complexity behind the scenes
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Britt Bulla & Sadie Dyer
INDUSTRIALS · US PERSPECTIVE
Insights
Keep complexity behind the scenes
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Britt Bulla & Sadie Dyer
INDUSTRIALS · US PERSPECTIVE
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Rishi Dhir
TECHNOLOGY · UK PERSPECTIVE
Insights
The future belongs to the intelligible
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Rishi Dhir
TECHNOLOGY · UK PERSPECTIVE
Insights
Conviction wins
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Katie Conway
TECHNOLOGY · US PERSPECTIVE
Insights
Conviction wins
Our World’s Simplest Brands: The B2B Report 2026 examines how B2B decision-makers perceive simplicity across 80 brands in four industries—and how those perceptions relate to trust, consideration, and the desire … Continued
Katie Conway
TECHNOLOGY · US PERSPECTIVE
In financial services, simplicity is what makes distinctiveness possible.
Matt Valenzia
News
The trouble with agility
In financial services, simplicity is what makes distinctiveness possible.
Matt Valenzia
In financial services, simplicity is what makes distinctiveness possible.
Philip Davies
FINANCIAL SERVICES · UK PERSPECTIVE
Insights
Simplicity is not easy. But it’s worth every penny.
In financial services, simplicity is what makes distinctiveness possible.
Philip Davies
FINANCIAL SERVICES · UK PERSPECTIVE
Insights
Sameness is the real competitor
In financial services, simplicity is what makes distinctiveness possible.
Gretchen Huestis
FINANCIAL SERVICES · US PERSPECTIVE
Insights
Sameness is the real competitor
In financial services, simplicity is what makes distinctiveness possible.
Gretchen Huestis
FINANCIAL SERVICES · US PERSPECTIVE
There are product launches, and then there are product launches that carry a much bigger brand story. CEER’s unveiling of the EXOBOT Sedan and SUV is both. Saudi Arabia’s automotive … Continued
Philip Davies
News
CEER’s New EXOBOT Drives a Bigger Saudi Story
There are product launches, and then there are product launches that carry a much bigger brand story. CEER’s unveiling of the EXOBOT Sedan and SUV is both. Saudi Arabia’s automotive … Continued
Philip Davies
In early July, Delta Airlines announced that it would begin offering a new category of fares for its Delta First, Delta Premium Select, and Delta One seat tiers. The Delta One option came with a name that felt like an oxymoron: “Basic Business.”
Philip Davies
Insights
Airlines have a naming problem — here’s how to fix it
In early July, Delta Airlines announced that it would begin offering a new category of fares for its Delta First, Delta Premium Select, and Delta One seat tiers. The Delta One option came with a name that felt like an oxymoron: “Basic Business.”
Philip Davies