Some of our latest thinking

More ideas

Simple is smart

How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential The need for change In today’s fast-moving business world, relevance is everything. Cotality, a company long … Continued

Siegel+Gale

Insights

Transforming Cotality: Building a brand for the future

How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential The need for change In today’s fast-moving business world, relevance is everything. Cotality, a company long … Continued

Siegel+Gale

A night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the skyline, something remarkable happened sixty floors above Manhattan. The glittering … Continued

Dory Ellis Garfinkle

Events

Dare to Simplify: Transforming for Wall Street and beyond

A night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the skyline, something remarkable happened sixty floors above Manhattan. The glittering … Continued

Dory Ellis Garfinkle

Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.

Siegel+Gale

News

HPE: Powering the future of enterprise technology

Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.

Siegel+Gale

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.

Jenna Isken

AI

Humans vs. robots: battleground website Pt. 2

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.

Jenna Isken

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.

Jenna Isken

AI

Humans vs. robots: battleground website Pt. 1

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.

Jenna Isken

This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.

Siegel+Gale

M&A / Spin-off

Producing Solventum brand assets together

This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.

Siegel+Gale

If you’re starting a new chapter, do it with openness and heart. The rest will follow.

Dory Ellis Garfinkle

Insights

My first year as CMO at Siegel+Gale: advice for “new” leadership

If you’re starting a new chapter, do it with openness and heart. The rest will follow.

Dory Ellis Garfinkle

In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.

Michelle Duda

Insights

Naming in 2025 is tricky. Here are 8 fake company names we love.

In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.

Michelle Duda

Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.

Siegel+Gale

M&A / Spin-off

Solventum Brand Central. One simple hub. Brand clarity—everywhere

Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.

Siegel+Gale

For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful. 

Philip Davies

Insights

Marketing in 2025: the trends that will define our future

For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful. 

Philip Davies