Some of our latest thinking
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
M&A / Spin-off
Navigating brand management in the current era of corporate spin-offs: a guide for CMOs
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
More ideas
Simple is smartA night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the skyline, something remarkable happened sixty floors above Manhattan. The glittering … Continued
Dory Ellis Garfinkle
June 2025
Events
Dare to Simplify: Transforming for Wall Street and beyond
A night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the skyline, something remarkable happened sixty floors above Manhattan. The glittering … Continued
Dory Ellis Garfinkle
June 2025
The opportunity Ten years ago, Hewlett Packard Enterprise (HPE) was created through one of the largest corporate spin-offs in history—separating from HP Inc. with a clear vision: to become a … Continued
Siegel+Gale
June 2025
News
HPE: Powering the future of enterprise technology
The opportunity Ten years ago, Hewlett Packard Enterprise (HPE) was created through one of the largest corporate spin-offs in history—separating from HP Inc. with a clear vision: to become a … Continued
Siegel+Gale
June 2025
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Jenna Isken
May 2025
AI
Humans vs. robots: battleground website Pt. 1
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Jenna Isken
May 2025
M&A / Spin-off
Producing Solventum brand assets together
This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.
Siegel+Gale
May 2025
M&A / Spin-off
Producing Solventum brand assets together
This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.
Siegel+Gale
May 2025
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
Insights
My first year as CMO at Siegel+Gale: advice for “new” leadership
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025
Insights
Naming in 2025 is tricky. Here are 8 fake company names we love.
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025
Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.
Siegel+Gale
May 2025
M&A / Spin-off
Solventum Brand Central. One simple hub. Brand clarity—everywhere
Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.
Siegel+Gale
May 2025
For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
Insights
Marketing in 2025: the trends that will define our future
For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
Insights
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
Insights
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Insights
Five business benefits of simplifying your brand architecture
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025