Some of our latest thinking
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
M&A / Spin-off
Navigating brand management in the current era of corporate spin-offs
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
More ideas
Simple is smartThis interview was originally published on CHARGE. In this feature, CHARGE shares insights from Ben Osborne, Executive Director and Head of Insights and Analytics at global brand consultancy Siegel+Gale. What … Continued
Ben Osborne
Insights
Branding under pressure: Simplifying energy’s biggest challenges
This interview was originally published on CHARGE. In this feature, CHARGE shares insights from Ben Osborne, Executive Director and Head of Insights and Analytics at global brand consultancy Siegel+Gale. What … Continued
Ben Osborne
Our CEO, Howard Belk, explores the power of authenticity, simplicity and trust in finance and investing. From Vanguard’s clarity to Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial services brand.
Siegel+Gale
News
Howard Belk on trust, clarity and authenticity in finance
Our CEO, Howard Belk, explores the power of authenticity, simplicity and trust in finance and investing. From Vanguard’s clarity to Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial services brand.
Siegel+Gale
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
AI
Beyond algorithms: why vision demands originals
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025
News
From chemtrails to Cracker Barrel
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025
As vice president of the Design jury at The Drum Awards Festival, Phillip Davies explains why simplicity builds trust, why persuasion still matters and how brands can avoid drowning in complexity.
Siegel+Gale
September 2025
News
Siegel+Gale’s Philip Davies makes the case for simplicity
As vice president of the Design jury at The Drum Awards Festival, Phillip Davies explains why simplicity builds trust, why persuasion still matters and how brands can avoid drowning in complexity.
Siegel+Gale
September 2025
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel+Gale
September 2025
AI
Humans vs. robots: battleground website Pt. 3
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel+Gale
September 2025
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
News
Cannes conversations with Philip Davies: The beauty of simplicity
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
News
Changemaker Series: Gretchen Huestis
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential.
Siegel+Gale
June, 2025
Insights
Transforming Cotality: building a brand for the future
How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential.
Siegel+Gale
June, 2025
A night above Manhattan: Lessons from a room full of brand leaders.
Dory Ellis Garfinkle
June 2025
Events
Dare to Simplify: transforming for Wall Street and beyond
A night above Manhattan: Lessons from a room full of brand leaders.
Dory Ellis Garfinkle
June 2025