While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
S+G Blog
Brand Naming: How to not name a brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, … Continued
Siegel+Gale
January 2016
News
6 questions on brand naming and naming trends
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, … Continued
Siegel+Gale
January 2016
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
S+G Blog
Welcome to the new Hewlett Packard Enterprise
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale
S+G Blog
Make the most of customer journey mapping
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale