Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Stop obsessing over the verbing of your product names
Verbing is seen as the pinnacle in the modern branding world, but if you're picking a name specifically for its "verbability," I say, "Don't!"
Dan Cohen
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.
Siegel+Gale
March 2016
M&A / Spin-off
3 questions on brand naming strategy following a merger, acquisition or spinoff
Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.
Siegel+Gale
March 2016
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
S+G Blog
Is the new Premier League identity more snore than roar?
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
S+G Blog
Why is digital simplicity so complicated?
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016
S+G Blog
4 questions on trends in employee engagement with Katie Conway
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
S+G Blog
5 principles of branding for professional service firms
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
S+G Blog
Barbie’s transformation into a body-positive brand for a realistic world
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
Zouheir Zoueihed, Managing Director, EMEA, provides a breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zoueihed
February 2024
S+G Blog
4 steps to building global brands in the Middle East with Zouheir Zoueihed
Zouheir Zoueihed, Managing Director, EMEA, provides a breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zoueihed
February 2024
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
S+G Blog
What we can learn from Uber’s logo debacle
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016