S+G Blog
B2B Financial Services Report
Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.
Siegel+Gale
March 2017
S+G Blog
B2B Financial Services Report
Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.
Siegel+Gale
March 2017
S+G Blog
Realize the power of simplicity
What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that. Brands that deliver clear, human and useful experiences—win. The 2017 results are in. From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Siegel+Gale
January 2017
S+G Blog
Realize the power of simplicity
What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that. Brands that deliver clear, human and useful experiences—win. The 2017 results are in. From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Siegel+Gale
January 2017
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron's wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
Siegel+Gale
January 2017
S+G Blog
Siegel+Gale’s packaging and iconography design for Blue Apron
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron's wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
Siegel+Gale
January 2017
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new … Continued
Siegel+Gale
December 2016
News
Credit Karma Partners with Siegel+Gale to Launch New Brand Identity
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new … Continued
Siegel+Gale
December 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
News
4 questions on buying behavior with Marc Desmond
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
Siegel+Gale today announced the appointment of Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Gu brings more than 16 years of branding, design and innovation experience to the firm.
News
Siegel+Gale Strengthens Shanghai Office with Appointment of Johnson Gu
Siegel+Gale today announced the appointment of Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Gu brings more than 16 years of branding, design and innovation experience to the firm.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
M&A / Spin-off
4 questions on brand naming after a merger, acquisition or spin-off
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Margaret Molloy
November 2016
S+G Blog
Are you asking the right questions about M&A?
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Margaret Molloy
November 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
M&A / Spin-off
3 questions on bringing a B2B company to life during a merger, acquisition or spinoff
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.
Siegel+Gale
October 2016
S+G Blog
Siegel+Gale Designers Create Gender-Neutral Bathroom Icons
In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.
Siegel+Gale
October 2016