See more about our work at Clio Awards. 

Siegel+Gale’s identity and iconography work for SAP received honors from the 2017 Clio Awards. Read more about our work below.

SAP faced a central challenge: a longtime industry leader in improving their customers’ business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions.

To this end, we created a visual identity rooted in the idea of continuous movement and constant innovation. We developed a proprietary color, typography, photography, iconography, illustration, animation and data visualization language with over 300 icons that touched every aspect of their business.

This enabled SAP to tell a compelling story to its diverse audiences about its solutions in a proprietary way. SAP’s enhanced visual identity helped create a seamless customer experience across its digital experience, media events and talent acquisition experience.

Perhaps no other element summarizes our relationship with SAP better than the operating principle SAP promises its clients—“Run Simple”—one we helped to develop and which we continuously put into practice through our partnership with them. After nearly a decade of ongoing engagement with SAP, we continue to deliver new and better ways to help SAP in its tireless mission to simplify and deliver customer-friendly and market-savvy solutions.