Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
S+G Blog
Does “Made in…” matter? The value of brand provenance after Brexit
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
S+G Blog
Automotive branding: Shift up a gear or risk stalling
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
Organizational culture and brand values—how to strike the right chemistry for employees
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016
Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.
Siegel+Gale
May 2016
S+G Blog
On Wyndham Hotel Group’s cross-branding initiative
Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.
Siegel+Gale
May 2016
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016
S+G Blog
It’s Tax Day, so we redesigned the IRS
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Siegel+Gale
April 2016
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.
Siegel+Gale
April 2016
S+G Blog
Siegel+Gale designers and strategists on the Flywheel rebrand
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.
Siegel+Gale
April 2016
S+G Blog
A 3 step brand architecture checkup
Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.
Siegel+Gale
April 2016
S+G Blog
A 3 step brand architecture checkup
Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.
Siegel+Gale
April 2016
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
Howard Belk
April 2016
S+G Blog
The Token Man: Siegel+Gale’s Howard Belk on how “one-dimensional teams result in thin ideas”
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
Howard Belk
April 2016
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016
S+G Blog
What we talk about when we talk about Boaty McBoatface
Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."
Christian Turner
April 2016