The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.
Siegel+Gale
January 2018
S+G Blog
Want to drive innovation? Do these three things
The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.
Siegel+Gale
January 2018
Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.
Howard Belk
November 2017
S+G Blog
Co-CEO and Chief Creative Officer, Howard Belk, featured on Sarder TV
Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.
Howard Belk
November 2017
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
Molly Muldoon
November 2017
Insights
New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
Molly Muldoon
November 2017
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.
Aaron Hall
October 2017
S+G Blog
Director of naming, Aaron Hall, on developing simpler naming guidelines
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.
Aaron Hall
October 2017
Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.
Siegel+Gale
October 2017
S+G Blog
Siegel+Gale’s work for Birchbox wins accolades in HOW Design Awards
Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.
Siegel+Gale
October 2017
SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.
Siegel+Gale
September 2017
S+G Blog
Siegel+Gale’s work for SAP is honored by the Clio Awards
SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.
Siegel+Gale
September 2017
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.
Siegel + Gale
September 2017
S+G Blog
BRAND BUILDING: Creative naming lead, Jason Hall, on keeping names alive after the final presentation
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.
Siegel + Gale
September 2017
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
Aaron Hall
August 2017
S+G Blog
What’s in a name? Aaron Hall discusses naming AMD’s Ryzen Threadripper
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
Aaron Hall
August 2017
S+G Blog
CMO Perspectives: Margaret Molloy
Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.
Margaret Molloy
July 2017
S+G Blog
CMO Perspectives: Margaret Molloy
Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.
Margaret Molloy
July 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017
News
4 questions on connecting with B2B buyers with Peter Damon
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Peter Damon
July 2017