In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019
M&A / Spin-off
Claris: Rebranding a leader in workplace innovation platforms
In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019
Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.
Siegel+Gale
August 2019
News
Siegel+Gale partners with Cloudreach on brand relaunch
Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.
Siegel+Gale
August 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we explore our work with global cloud-native solutions provider Cloudreach. For more information about … Continued
Siegel+Gale
August 2019
News
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we explore our work with global cloud-native solutions provider Cloudreach. For more information about … Continued
Siegel+Gale
August 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide.
Jenna Isken
July 2019
News
Humanwide: Bringing Precision Health to life
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide.
Jenna Isken
July 2019
The naming team at Siegel+Gale prides itself in the ability to find fresh words to express simple ideas. Clients often ask how we do it. One of the best creative tools that we use works wonders. We call it the field trip.
Siegel+Gale
July 2019
News
The Field Trip: Get your creative juices flowing with one easy step
The naming team at Siegel+Gale prides itself in the ability to find fresh words to express simple ideas. Clients often ask how we do it. One of the best creative tools that we use works wonders. We call it the field trip.
Siegel+Gale
July 2019
Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve … Continued
Siegel+Gale
July 2019
Events
Bringing an in-house creative exercise into step with SF Pride
Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve … Continued
Siegel+Gale
July 2019
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Siegel+Gale
July 2019
News
Here’s why truth in brand storytelling matters
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Siegel+Gale
July 2019
S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
June 2019
S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
June 2019
PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it … Continued
Siegel+Gale
June 2019
News
No battery? No problem—Rebranding a tech pioneer
PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it … Continued
Siegel+Gale
June 2019
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019
News
Preparing Japan’s brands to seize the Olympic moment—and beyond
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019