Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

April 2019

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

March 2019

In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.

Siegel+Gale

February 2019

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Brian Rafferty

November 2018

Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.

Siegel+Gale

October 2018

At the top of the market, in an industry that traditionally hasn’t considered its marketing efforts a priority, it is more important than ever to differentiate yourself by clearly articulating your firm’s core proposition, to cut through the noise of your peers, and to clearly demonstrate the business practices and behaviours that provide better and more reliable returns than your competitors.

Camilla Butcher

August 2018

Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing … Continued

NYT

August 2018

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

July 2018

  For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with … Continued

Siegel+Gale

July 2018

This article originally appeared on Brand Experience Magazine.  Words are tools. We invent them, collect them, employ them to build meaning and communicate the meaningful to others. We are taught … Continued

Gabriele Zamora

July 2018