In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019
News
Valleywise Health: Bringing new life to a celebrated health care system
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019
Insights
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019
Insights
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Brian Rafferty
September 2019
Insights
Logos Now: What makes a logo design memorable?
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Brian Rafferty
September 2019
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
News
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. … Continued
Siegel+Gale
August 2019
S+G Blog
How I spent my summer vacation: 2019 Intern edition
From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. … Continued
Siegel+Gale
August 2019
In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019
M&A / Spin-off
Claris: Rebranding a leader in workplace innovation platforms
In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.
Siegel+Gale
August 2019
Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.
Siegel+Gale
August 2019
News
Siegel+Gale partners with Cloudreach on brand relaunch
Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.
Siegel+Gale
August 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we explore our work with global cloud-native solutions provider Cloudreach. For more information about … Continued
Siegel+Gale
August 2019
News
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we explore our work with global cloud-native solutions provider Cloudreach. For more information about … Continued
Siegel+Gale
August 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide.
Jenna Isken
July 2019
News
Humanwide: Bringing Precision Health to life
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide.
Jenna Isken
July 2019
The naming team at Siegel+Gale prides itself in the ability to find fresh words to express simple ideas. Clients often ask how we do it. One of the best creative tools that we use works wonders. We call it the field trip.
Siegel+Gale
July 2019
News
The Field Trip: Get your creative juices flowing with one easy step
The naming team at Siegel+Gale prides itself in the ability to find fresh words to express simple ideas. Clients often ask how we do it. One of the best creative tools that we use works wonders. We call it the field trip.
Siegel+Gale
July 2019