Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Siegel+Gale
February 2020
News
Renaming climate change: Can a new name finally make us take action?
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Siegel+Gale
February 2020
To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of … Continued
Margaret Molloy
February 2020
S+G Blog
Visual storytelling in the age of inclusion
To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of … Continued
Margaret Molloy
February 2020
M&A / Spin-off
Jacobs: From engineering firm to premium solutions provider
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020
M&A / Spin-off
Jacobs: From engineering firm to premium solutions provider
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020
S+G Blog
Designer spotlight on…Sophie Lutman
We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Sophie Lutman, Executive Creative Director, EMEA, based … Continued
Sophie Lutman
January 2020
S+G Blog
Designer spotlight on…Sophie Lutman
We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Sophie Lutman, Executive Creative Director, EMEA, based … Continued
Sophie Lutman
January 2020
The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?
Ben Osborne
January 2020
Insights
Gen Z study explores how financial services can leverage brand to attract diverse talent
The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?
Ben Osborne
January 2020
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
News
Defining Kearney’s place in a new decade
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
News
How brands can remain relevant in today’s service economy
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
News
Siegel+Gale Shanghai expands strategy practice with appointment of Feifei Xu
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather … Continued
Siegel+Gale
December 2019
S+G Blog
The future of brand building in 2020: 17 predictions for the year ahead
What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather … Continued
Siegel+Gale
December 2019
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
Insights
2020 scorecard: Five ways to assess your brand’s health
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019