Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.
The new brand positioning expresses Cloudreach’s strong competitive advantage. Its capabilities go beyond leveraging the full benefits of cloud technology to cultural transformation—its services and software create behaviors and cultures that drive innovation and a better way of working. Cloudreach’s new tagline—Elevate your future—is a clear expression of its brand mission and personality.
To create the new visual identity, Siegel+Gale interpreted Cloudreach’s offering and positioning. Cloudreach required a unique look and feel that differentiated it from the competition. The new identity—everything from the logo and colour palette to the iconography and visual language—helps Cloudreach stand out as a confident, optimistic brand that is unique amongst its peers.
“Cloudreach has an innate understanding of what the future looks like, giving them the ability to help their customers stay one step ahead and successfully navigate their migration to the cloud.” said Deva Corriveau, Design Director, Siegel+Gale. “To suggest this predictive quality, the graphic style of the brand recalls isobar diagrams on a weather map, creating a visual language that subtly references ‘the cloud’ and, more importantly, the elevated perspective that customers of Cloudreach benefit from.”
“What differentiates Cloudreach is their unique approach and their focus on people utilizing their technology,” said Nick Miller, Senior Director of Strategy, Siegel+Gale. “At this important inflection point, the refreshed brand puts its proposition and cutting-edge capabilities front and centre.”
“Our partnership with Siegel+Gale comes at an important moment in our history. Marking ten years since Cloudreach was founded, this new brand identity expresses our bold ambition and optimism for the future,” said Ashley Wirasinha, Chief Marketing Officer at Cloudreach.
To learn more about our branding partnership with the global cloud-native solutions provider, read our SMPL Q+A with Nick Miller, Senior Strategy Director and Deva Corriveau, Designer Director.