For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
September 2021
S+G Blog
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
September 2021
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021
Media Mentions
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021