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Simple is smart.

We help ambitious brands lead with clarity, earn trust through authenticity, and connect with the people who matter most.

HPE

Powering the future of enterprise technology

U.S. Army

Rallying the next generation of soldiers with a modern identity

The Y

Breathing new life into one of America’s most recognizable nonprofits

Greene King

Revitalizing an iconic pub chain brand with over 200 years of history

Cotality

Transforming from core equities to new possibilities

Micron

Inventing a forward-looking identity for a vibrant tech company

Our ideas on AI

AI

Humans vs. robots: battleground website Pt. 1

Siegel+Gale

AI

Welcome to the golden age of brand voice—powered by AI

Pat Attenasio

AI

AI and brand management: how technology can keep creative output true to a brand's identity

Lauren Thebault

AI

AI, brands and the importance of simplicity with Philip Davies

Siegel+Gale

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