SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
M&A / Spin-off
3 questions on bringing a B2B company to life during a merger, acquisition or spinoff
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.
Siegel+Gale
October 2016
S+G Blog
Siegel+Gale Designers Create Gender-Neutral Bathroom Icons
In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.
Siegel+Gale
October 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016
S+G Blog
6 questions on healthcare branding and patient experience with Lisa Kane
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016
Taglines are an immediate, powerful — yet tricky — touchpoint of your brand. They’re hard to write, hard to get right, and — most important — hard to select.
Siegel+Gale
September 2019
S+G Blog
5 questions NOT to ask when evaluating taglines
Taglines are an immediate, powerful — yet tricky — touchpoint of your brand. They’re hard to write, hard to get right, and — most important — hard to select.
Siegel+Gale
September 2019
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
News
3 questions on brand experience and digital branding strategy with Jenna Isken
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
S+G Blog
Rethinking your B2B branding strategy
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
S+G Blog
Does “Made in…” matter? The value of brand provenance after Brexit
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
Discover 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
S+G Blog
Automotive branding: shift up a gear or risk stalling
Discover 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Siegel+Gale
July 2016
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
Organizational culture and brand values—how to strike the right chemistry for employees
Your firm's culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Ben Osborne
June 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016
S+G Blog
How brands can be relevant in 2030
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.
Jenna Isken
May 2016