SHANGHAI CITY, CHINA, NOVEMBER 15, 2016 – Global brand strategy, design and experience firm Siegel+Gale ( today announced the appointment of Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Gu brings more than 16 years of branding, design and innovation experience to the firm.

Gu joins Siegel+Gale having built a dynamic career providing strategic and creative solutions to both international and local clients in China. He has led many successful client engagements throughout his career, including HUAWEI Technologies, Alibaba Ant Financial, Tsingtao Beer, Vanke, China Unionpay, Hilton, Mercedes-Benz, Thomson Reuters, Mindary Medical CITICPE and China Merchants Securities. His expertise spans corporate and brand identity, packaging, print and digital design.

“We are pleased to have Johnson Gu, one of China’s top creative minds, lead our business in Shanghai,” said Jason Cieslak, President, Pacific Rim, Siegel+Gale. “Johnson has consistently delivered breakthrough brand work, which has empowered his clients to stand out and grow. We are thrilled to have Gu join our team to help serve China’s leading organizations and global multinationals looking to succeed in China.”

“I’m very excited to join Siegel+Gale’s dynamic team in Shanghai,” said Gu. “China is the most remarkable market, offering vast growth opportunities. I look forward to partnering to expand Siegel+Gale’s client relationships and delivering world-class, simple and smart branding solutions. I am confident the firm will continue to evolve as the leading brand consultancy in China.”

Gu joins Siegel+Gale from FutureBrand, where he served as Executive Creative Director, North Asia, and Office Head, Shanghai and Beijing. Before this, Gu held senior positions at Dragon Rouge, Interbrand and The Brand Union. The recipient of many design accolades, including Reddot “Best of Best,” Rebrand and Transform Awards, Gu holds a bachelor’s degree in visual communication from LaSalle International Design School and Middlesex University.



 About Siegel+Gale
Siegel+Gale ( Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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Molly Muldoon
Associate PR Director, Siegel+Gale
[email protected]