Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
News
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty
Insights
4 questions on brand valuation with Siegel+Gale Research Director, Brian Rafferty
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty
Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
AI
Welcome to the golden age of brand voice—powered by AI
Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
News
Connect and protect: how to create effective masterbrand strategies
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
News
The Subtext interview: Pat Attenasio
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
Events
International Women’s Day 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
News
IKEA’s new pop-up is a masterclass in celebrating a cultural icon
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
M&A / Spin-off
3 questions research should answer in a merger or acquisition
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
News
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
News
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025