In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
News
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
News
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
News
Go big or go home: how brands showed up at Super Bowl LIX
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025
News
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025
Insights
The 10 pitfalls of naming
From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, Group Director, Naming, shows how to avoid the most common perils and land on a name that truly stands out.
Siegel+Gale
January 2025
Insights
The 10 pitfalls of naming
From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, Group Director, Naming, shows how to avoid the most common perils and land on a name that truly stands out.
Siegel+Gale
January 2025
For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?
Howard Belk
January 2025
M&A / Spin-off
The United States Steel drama: How branding can forge a unified future
For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?
Howard Belk
January 2025
The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more opportunities to reach new markets, diversity portfolios and expand into new categories. But that proliferation can come at a cost. Too often clarity is eroded, confusion sets in and the compelling central idea that gave brands their appeal gets lost.
Siegel+Gale
2025 Edition
Insights
The secret to simplicity in brand transformation
The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more opportunities to reach new markets, diversity portfolios and expand into new categories. But that proliferation can come at a cost. Too often clarity is eroded, confusion sets in and the compelling central idea that gave brands their appeal gets lost.
Siegel+Gale
2025 Edition
That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale but because AI has fundamentally rewired how humans process digital experiences.
Jenna Isken
January 2025
AI
Your users’ brains are being rewired (and your website is giving them a headache)
That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale but because AI has fundamentally rewired how humans process digital experiences.
Jenna Isken
January 2025
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024
News
Behind a leading diabetes research foundation’s rebrand
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk
M&A / Spin-off
Navigating brand management in the current era of corporate spin-offs: a guide for CMOs
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
Howard Belk