Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
News
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
News
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
News
Tether: Turning the largest stablecoin into a digital disruptor
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Insights
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
News
Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024
News
Bridging trust: humanizing technology in finance
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024
Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.
Jason Cieslak
May 2024
S+G Blog
What’s on the minds of brand leaders in 2024?
Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.
Jason Cieslak
May 2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
AI
AI and brand management: how technology can keep creative output true to a brand’s identity
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
M&A / Spin-off
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
M&A / Spin-off
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024
News
Simply Smarter: A brand experience newsletter
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024