As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
Events
Dare to Simplify: embracing brand simplicity in the face of the unknown
As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
News
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to market to engage desirable new investors and capitalize on the “great wealth wave.” Associate Strategy Director, Elizabeth Rodriguez examines how wealth management firms can re-evaluate their brand and innovation strategy to feel a little less complicated and reach new investors.
Siegel+Gale
October 2024
Insights
Greatest wealth transfer in history will create brand challenges for wealth manager
Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to market to engage desirable new investors and capitalize on the “great wealth wave.” Associate Strategy Director, Elizabeth Rodriguez examines how wealth management firms can re-evaluate their brand and innovation strategy to feel a little less complicated and reach new investors.
Siegel+Gale
October 2024
A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.
Patrick Kampff
October 2024
Insights
Brand promises, delivered: the philosophy within
A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.
Patrick Kampff
October 2024
Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the profiled set of business leaders shared insights on what has changed in the healthcare industry, what will be transient vs. sustained going forward, and how critical marketing and brand purpose is in driving decision-making and achieving market success.
Siegel+Gale
August 2024
Insights
In their words: Healthcare looking to the future
Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the profiled set of business leaders shared insights on what has changed in the healthcare industry, what will be transient vs. sustained going forward, and how critical marketing and brand purpose is in driving decision-making and achieving market success.
Siegel+Gale
August 2024
Insights
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
Insights
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
Insights
Managing the C-suite for a brand-building strategy
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
News
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
News
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
News
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024