Insights
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Siegel+Gale
April 2025
Insights
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Siegel+Gale
April 2025
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Insights
Five business benefits of simplifying your brand architecture
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Marketing a brand is one job; nurturing it is a different skillset
Siegel+Gale
April 2025
News
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Siegel+Gale
April 2025
Insights
4 questions on brand valuation
In this Q&A, we examine brand ROI and Siegel+Gale's research methodology that can help business decision-makers fully understand the tangible value of brand.
Siegel+Gale
Insights
4 questions on brand valuation
In this Q&A, we examine brand ROI and Siegel+Gale's research methodology that can help business decision-makers fully understand the tangible value of brand.
Siegel+Gale
Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
AI
Welcome to the golden age of brand voice—powered by AI
Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
News
Connect and protect: how to create effective masterbrand strategies
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
For Pat Attenasio, Group Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
News
The Subtext interview: Pat Attenasio
For Pat Attenasio, Group Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
Events
International Women’s Day 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
A London pop-up celebrating IKEA’s blue bag demonstrates how everyday items can take on new status – in the right hands.
Patrick Kampff
March 2025
News
A masterclass in celebrating a cultural icon
A London pop-up celebrating IKEA’s blue bag demonstrates how everyday items can take on new status – in the right hands.
Patrick Kampff
March 2025
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
M&A / Spin-off
3 questions research should answer in a merger or acquisition
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond