M&A / Spin-off
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
M&A / Spin-off
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024
News
Simply Smarter: A brand experience newsletter
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.
Siegel+Gale
April 2024
AI
AI: transforming work in the fourth industrial revolution
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.
Siegel+Gale
April 2024
S+G Blog
The formula for irrational love
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.
Jenna Isken
April 2024
S+G Blog
The formula for irrational love
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.
Jenna Isken
April 2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
AI
AI, brands and the importance of simplicity with Philip Davies
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.
Siegel+Gale
March 2024
News
As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.
Siegel+Gale
March 2024
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024
Insights
Digital innovation in hospitality makes for simpler customer experiences
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
AI
How to pick a name for your AI startup
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024
Insights
How auto brands can transform the consumer experience
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024
We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world.
Ben Osborne
March 2024
Insights
Brand promises, delivered: moments of truth
We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world.
Ben Osborne
March 2024