In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we talk about the trends we're excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.
Siegel+Gale
February 2024
News
The power of Brand-led Change
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we talk about the trends we're excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.
Siegel+Gale
February 2024
In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.
Jenna Isken
February 2024
Insights
Streaming services in the age of overchoice: finding clarity amidst industry complexity
In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.
Jenna Isken
February 2024
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024
Insights
How airlines can take off with simplicity-first solutions
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024
This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
News
Simply Smarter: A brand experience newsletter (December 2023)
This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
Events
And the award goes to: a recap of Siegel+Gale’s honors in 2023
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
Insights
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
News
Rigetti’s newest evolution: The Novera QPU, the premiere “personal” quantum computer
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
Insights
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
Insights
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
News
Quicken at 40: new branding that looks to the future while honoring heritage
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
M&A / Spin-off
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023
M&A / Spin-off
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023