M&A / Spin-off
The role of brand in M&A: Energy
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...
Hope Schmalzried + Aaron Hall
July 2023
M&A / Spin-off
The role of brand in M&A: Energy
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...
Hope Schmalzried + Aaron Hall
July 2023
In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and … Continued
Siegel+Gale
June 2023
News
Simply Smarter: A newsletter on brand experience (June 2023)
In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and … Continued
Siegel+Gale
June 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.
Siegel+Gale
June 2023
News
BorgWarner: Charging Forward
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.
Siegel+Gale
June 2023
This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.
Siegel+Gale
June 2023
S+G Blog
Pride 2023: Creating tools for trans visibility and support
This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.
Siegel+Gale
June 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.
Siegel+Gale
May 2023
M&A / Spin-off
Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.
Siegel+Gale
May 2023
Insights
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
Insights
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home … Continued
Siegel+Gale
May 2023
News
Simply Smarter: A newsletter on brand experience (May 2023)
In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home … Continued
Siegel+Gale
May 2023
Insights
Bring the bold, banish the bland
With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation. Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy. Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.
Clinton Clarke
May 2023
Insights
Bring the bold, banish the bland
With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation. Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy. Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.
Clinton Clarke
May 2023
In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.
Siegel+Gale
May 2023
Insights
Surescripts: brand as a strategic business asset
In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.
Siegel+Gale
May 2023
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023
Insights
Times may be changing, but the promises you make to employees never should
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023