Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.  

Siegel+Gale

April 2023

The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious … Continued

Emma Lewis, Ben Osborne + Natasha Bowyer

April 2023

Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.

Siegel+Gale

April 2023

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued

Siegel+Gale

March 2023

As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.

Jason Cieslak

March 2023

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

March 2023

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Siegel+Gale

March 2023

Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.

Siegel+Gale

March 2023

In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued

Siegel+Gale

February 2023

In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States. 

Siegel+Gale

February 2023