A compelling story that brings to life why prospective employees should pick you, and not only that but why they should stay: That’s how we define successful employer branding. It … Continued
Emma Lewis
October 2023
Insights
Employer branding for the energy industry made simple
A compelling story that brings to life why prospective employees should pick you, and not only that but why they should stay: That’s how we define successful employer branding. It … Continued
Emma Lewis
October 2023
The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.
Siegel+Gale
October 2023
Insights
Why simplifying might be the best decision you’ll ever make
The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.
Siegel+Gale
October 2023
Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.
Siegel+Gale
October 2023
Insights
Delivering simple experiences has never been more important
Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.
Siegel+Gale
October 2023
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
News
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
Siegel+Gale
M&A / Spin-off
Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry
Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
Siegel+Gale
M&A / Spin-off
The role of brand in M&A: Financial Services
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
M&A / Spin-off
The role of brand in M&A: Financial Services
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
Putting aside well-publicized issues, could AI be a valuable tool for brand-builders?
Scott Wolman
October 2023
News
Is AI good news or bad news for branding? 3 smart uses for brand builders
Putting aside well-publicized issues, could AI be a valuable tool for brand-builders?
Scott Wolman
October 2023
News
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Go behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
News
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Go behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with TriNet. A leading provider … Continued
Siegel+Gale
September 2023
News
TriNet: People Matter
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with TriNet. A leading provider … Continued
Siegel+Gale
September 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.
Siegel+Gale
September 2023
News
Omnicom Health Group: changing lives for good
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.
Siegel+Gale
September 2023