Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
Siegel+Gale
March 2023
Insights
New CEO or CMO looking to drive change
Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
Siegel+Gale
March 2023
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued
Siegel+Gale
February 2023
News
Simply Smarter: A newsletter on brand experience (February 2023)
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued
Siegel+Gale
February 2023
News
The Home Depot
In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States.
Siegel+Gale
February 2023
News
The Home Depot
In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States.
Siegel+Gale
February 2023
Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.
Samantha Starr-Shields
February 2023
S+G Blog
Building your house: where design and brand building intersect
Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.
Samantha Starr-Shields
February 2023
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their … Continued
Siegel+Gale
January 2023
News
Simply Smarter: A newsletter on brand experience (January 2023)
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their … Continued
Siegel+Gale
January 2023
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
Siegel+Gale
February 2023
M&A / Spin-off
How to protect and enhance brand value after a merger, split or spin-off
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
Siegel+Gale
February 2023
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
News
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Insights
Launching a new product or service
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
Siegel+Gale
February 2023
Insights
Launching a new product or service
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
Siegel+Gale
February 2023
What is Web3 — and why should you care? We unpack Web3's promises and potential, and what brands should anticipate in 2023.
Siegel+Gale
January 2023
News
What is Web3—and why should you care?
What is Web3 — and why should you care? We unpack Web3's promises and potential, and what brands should anticipate in 2023.
Siegel+Gale
January 2023
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Siegel+Gale
January 2023
News
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Siegel+Gale
January 2023