In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.
Siegel+Gale
August 2022
S+G Blog
Ticket to ride: Redesigning the passport
In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.
Siegel+Gale
August 2022
Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.
Siegel+Gale
Insights
Unlocking Brand: Impact of a rebrand one year in
Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.
Siegel+Gale
The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers, the “casual gamer” represents a newly emerged market segment.
Siegel+Gale
August 2022
News
Beyond the screen: How immersive experiences will change gaming
The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers, the “casual gamer” represents a newly emerged market segment.
Siegel+Gale
August 2022
Over the past eight weeks, our summer interns collaborated face-to-face, built relationships with their teams and had hands-on exposure to projects. Most importantly, they learned how to integrate simplicity into their work. Here they share what simplicity means to them.
Siegel+Gale
July 2022
S+G Blog
Simplicity and Work: Summer 2022 intern edition
Over the past eight weeks, our summer interns collaborated face-to-face, built relationships with their teams and had hands-on exposure to projects. Most importantly, they learned how to integrate simplicity into their work. Here they share what simplicity means to them.
Siegel+Gale
July 2022
Earlier this year, we surveyed 11 international CMOs and brand leaders in B2B and B2C healthcare not only about how the pandemic impacted the industry, but about which new strategies would stick now that the sector is no longer singularly focused on COVID. Of all the lessons learned, perhaps the most important is that empathy, simplicity and clarity are paramount to success.
Ben Osborne
July 2022
News
Healthcare brands: Moving beyond the pandemic
Earlier this year, we surveyed 11 international CMOs and brand leaders in B2B and B2C healthcare not only about how the pandemic impacted the industry, but about which new strategies would stick now that the sector is no longer singularly focused on COVID. Of all the lessons learned, perhaps the most important is that empathy, simplicity and clarity are paramount to success.
Ben Osborne
July 2022
Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.
Siegel+Gale
August 2022
News
Driving sustainable business growth for brands
Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.
Siegel+Gale
August 2022
Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.
Amanda Bowers Wong
June 2022
News
Five minutes with Amanda Bowers Wong
Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.
Amanda Bowers Wong
June 2022
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
News
The new Jacobs.com: An extension of its people
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022
News
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. … Continued
Jenna Isken
May 2022
News
Immersive experiences: Escapism with brand ROI
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. … Continued
Jenna Isken
May 2022