In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.

Siegel+Gale

January 2023

If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and … Continued

Siegel+Gale

December 2022

Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.

Siegel+Gale

January 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

December 2022

In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.

Siegel+Gale

November 2022

In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

November 2022

Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.

Siegel+Gale

January 2023

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Siegel+Gale

September 2022

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale

August 2022

Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.

Siegel+Gale

August 2022