In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022
News
Minds Matter SoCal: Igniting individual potential, together
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022
In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.
Siegel+Gale
November 2022
News
Simply Smarter: A newsletter on brand experience (November 2022)
In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.
Siegel+Gale
November 2022
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
Insights
KPMG: Evolving an iconic brand for growth
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
M&A / Spin-off
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
Siegel+Gale
January 2023
M&A / Spin-off
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
Siegel+Gale
January 2023
When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.
Siegel+Gale
September 2022
News
Foot Locker stands to lose more than shoes with Nike cutbacks
When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.
Siegel+Gale
September 2022
In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.
Siegel+Gale
August 2022
S+G Blog
Designer spotlight on…2022 Design Interns
In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.
Siegel+Gale
August 2022
Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.
Siegel+Gale
August 2022
S+G Blog
Pressing play: 2022 Summer intern project
Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.
Siegel+Gale
August 2022
In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.
Siegel+Gale
August 2022
S+G Blog
Ticket to ride: Redesigning the passport
In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.
Siegel+Gale
August 2022
Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.
Siegel+Gale
Insights
Unlocking Brand: Impact of a rebrand one year in
Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.
Siegel+Gale
The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers, the “casual gamer” represents a newly emerged market segment.
Siegel+Gale
August 2022
News
Beyond the screen: How immersive experiences will change gaming
The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers, the “casual gamer” represents a newly emerged market segment.
Siegel+Gale
August 2022