How would you define a ‘consumer-led brand’? Does this mean aligning with consumer values, focusing on customer experience, putting communication first – or all of the above?
Ben Osborne
Insights
What it means to be a consumer-led brand today
How would you define a ‘consumer-led brand’? Does this mean aligning with consumer values, focusing on customer experience, putting communication first – or all of the above?
Ben Osborne
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
News
The new Jacobs.com: An extension of its people
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022
News
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. … Continued
Siegel+Gale
May 2022
News
Immersive experiences: Escapism with brand ROI
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. … Continued
Siegel+Gale
May 2022
A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022
News
Talking about an evolution
A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022
The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right.
Siegel+Gale
February 2022
News
By playing a long game, the Commanders scored big with their rebrand
The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right.
Siegel+Gale
February 2022
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
S+G Blog
Organic Retail: Ten steps to consider for modern retail brands to win
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022
News
Measurement over management: Utilizing research to drive brand engagement
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
Insights
In their words: Healthcare looking to the future
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022