In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?

Siegel+Gale

October 2021

As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint. 

Siegel+Gale

October 2021

Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.

Katie Conway

September 2021

Our recent rebranding work for West Coast client GlobalFoundries was covered in both Transform and BrandNew. In Adweek, Margaret Molloy commented on the shift in how many affluent shoppers are redefining … Continued

Siegel+Gale

September 2021

For brands, the needs of Baby Boomers—people who are 65 and older—are often secondary to those of younger generations. But marketing to Baby Boomers—a vast market of 73 million people in the U.S.—can be extremely lucrative, if brands know how to speak to them.

Siegel+Gale

August 2021

How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd. 

Sophie Lutman

August 2021

Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?

Siegel+Gale

August 2021

In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.

Margaret Molloy

August 2021

As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.

Siegel+Gale

August 2021

Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.

Dalia Fawaz

August 2021