Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
Siegel+Gale
April 2023
Insights
Evolving a brand to disrupt or rejuvenate
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
Siegel+Gale
April 2023
In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued
Siegel+Gale
March 2023
News
Simply Smarter: A newsletter on brand experience (March 2023)
In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued
Siegel+Gale
March 2023
As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.
Jason Cieslak
March 2023
Insights
Time for the technology sector to grow up
As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.
Jason Cieslak
March 2023
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
News
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?
Siegel+Gale
March 2023
S+G Blog
The importance of brand in a changing talent landscape
A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?
Siegel+Gale
March 2023
Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
Siegel+Gale
March 2023
Insights
New CEO or CMO looking to drive change
Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
Siegel+Gale
March 2023
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued
Siegel+Gale
February 2023
News
Simply Smarter: A newsletter on brand experience (February 2023)
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued
Siegel+Gale
February 2023
News
The Home Depot
In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States.
Siegel+Gale
February 2023
News
The Home Depot
In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States.
Siegel+Gale
February 2023
Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.
Samantha Starr-Shields
February 2023
S+G Blog
Building your house: where design and brand building intersect
Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.
Samantha Starr-Shields
February 2023
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their … Continued
Siegel+Gale
January 2023
News
Simply Smarter: A newsletter on brand experience (January 2023)
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their … Continued
Siegel+Gale
January 2023