Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.

Samantha Starr-Shields

February 2023

In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their … Continued

Siegel+Gale

January 2023

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

Siegel+Gale

February 2023

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

February 2023

With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.

Siegel+Gale

February 2023

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

January 2023

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Siegel+Gale

January 2023

In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.

Siegel+Gale

January 2023

If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and … Continued

Siegel+Gale

December 2022

Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.

Siegel+Gale

January 2023