This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
News
Simply Smarter: A brand experience newsletter (December 2023)
This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
Events
And the award goes to: a recap of Siegel+Gale’s honors in 2023
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
Insights
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
News
Rigetti’s newest evolution: The Novera QPU, the premiere “personal” quantum computer
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
Insights
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
Insights
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
News
Quicken at 40: new branding that looks to the future while honoring heritage
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
M&A / Spin-off
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023
M&A / Spin-off
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023
Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and … Continued
Siegel+Gale
October 2023
News
Simply Smarter: A brand experience newsletter (October 2023)
Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and … Continued
Siegel+Gale
October 2023
When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is … Continued
Siegel+Gale
September 2023
News
Simply Smarter: A brand experience newsletter (September 2023)
When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is … Continued
Siegel+Gale
September 2023
Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.
Philip Davies
November 2023
Insights
How Lidl became the world’s simplest brand
Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.
Philip Davies
November 2023