From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
News
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
M&A / Spin-off
Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry
Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
M&A / Spin-off
The role of brand in M&A: Financial Services
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
M&A / Spin-off
The role of brand in M&A: Financial Services
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?
Analicia Sotelo + Scott Wolman
October 2023
News
Is AI good news or bad news for branding? 3 smart uses for brand builders
Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?
Analicia Sotelo + Scott Wolman
October 2023
News
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Go behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
News
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Go behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with TriNet. A leading provider … Continued
Siegel+Gale
September 2023
News
TriNet: People Matter
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with TriNet. A leading provider … Continued
Siegel+Gale
September 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.
Siegel+Gale
September 2023
News
Omnicom Health Group: changing lives for good
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.
Siegel+Gale
September 2023
In partnership with Microsoft, our global creative team harnessed the AI power of Bing Image Creator to imagine a series of fantastical sea creatures. Featured in the Microsoft Beach House at Cannes Lions 70, our designers' 18 submissions immersed audiences in a vibrant, underwater world—and underscored AI's ability to amplify our creativity and human ingenuity.
Siegel+Gale
August 2023
AI
Under the sea: unlocking new creative horizons with AI
In partnership with Microsoft, our global creative team harnessed the AI power of Bing Image Creator to imagine a series of fantastical sea creatures. Featured in the Microsoft Beach House at Cannes Lions 70, our designers' 18 submissions immersed audiences in a vibrant, underwater world—and underscored AI's ability to amplify our creativity and human ingenuity.
Siegel+Gale
August 2023
In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” … Continued
Siegel+Gale
July 2023
News
Simply Smarter: A newsletter on brand experience (July 2023)
In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” … Continued
Siegel+Gale
July 2023
As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.
Siegel+Gale
August 2023
News
5 ways to simplify your employee experience
As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.
Siegel+Gale
August 2023