From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple
Siegel+Gale
March 2024
News
In the news | World’s Simplest Brands Tenth Edition
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple
Siegel+Gale
March 2024
S+G Blog
In memoriam Gloria Siegel
We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate for more than 60 years. Her incisive creativity in naming so many iconic brands was surpassed only by the kindness, grace and consideration she had for everyone. Gloria represented the very best of us at Siegel+Gale, and we will miss her dearly. Our heartfelt condolences go out to Alan, daughter Stacey, son-in-law Michael and grandchildren Ruby and Leo.
Howard Belk + David Srere
March 2024
S+G Blog
In memoriam Gloria Siegel
We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate for more than 60 years. Her incisive creativity in naming so many iconic brands was surpassed only by the kindness, grace and consideration she had for everyone. Gloria represented the very best of us at Siegel+Gale, and we will miss her dearly. Our heartfelt condolences go out to Alan, daughter Stacey, son-in-law Michael and grandchildren Ruby and Leo.
Howard Belk + David Srere
March 2024
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen … Continued
Siegel+Gale
February 2024
News
Simply Smarter: A brand experience newsletter (February 2024)
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen … Continued
Siegel+Gale
February 2024
No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.
Lisa Kane
February 2024
Insights
Healthcare is complex, but patient interactions don’t have to be
No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.
Lisa Kane
February 2024
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we talk about the trends we're excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.
Siegel+Gale
February 2024
News
The power of Brand-led Change
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we talk about the trends we're excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.
Siegel+Gale
February 2024
In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.
Jenna Isken
February 2024
Insights
Streaming services in the age of overchoice: finding clarity amidst industry complexity
In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.
Jenna Isken
February 2024
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024
Insights
How airlines can take off with simplicity-first solutions
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024
This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
News
Simply Smarter: A brand experience newsletter (December 2023)
This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
Events
And the award goes to: a recap of Siegel+Gale’s honors in 2023
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
Insights
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023