Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
AI
Welcome to the golden age of brand voice—powered by AI
Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
News
Connect and protect: how to create effective masterbrand strategies
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
For Pat Attenasio, Group Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
News
The Subtext interview: Pat Attenasio
For Pat Attenasio, Group Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
Events
International Women’s Day 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
A London pop-up celebrating IKEA’s blue bag demonstrates how everyday items can take on new status – in the right hands.
Patrick Kampff
March 2025
News
A masterclass in celebrating a cultural icon
A London pop-up celebrating IKEA’s blue bag demonstrates how everyday items can take on new status – in the right hands.
Patrick Kampff
March 2025
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
M&A / Spin-off
3 questions research should answer in a merger or acquisition
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences.
Siegel+Gale
February 2025
News
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences.
Siegel+Gale
February 2025
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
News
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
News
Go big or go home: how brands showed up at Super Bowl LIX
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025
News
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025