The value of a simplicity strategy is that it can also be a growth strategy.
Dory Ellis Garfinkle
January 2026
Insights
A new urgency for simplicity in today’s world
The value of a simplicity strategy is that it can also be a growth strategy.
Dory Ellis Garfinkle
January 2026
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
December 2025
AI
Reality Check: The real value of AI for branding
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
December 2025
From reimagining the U.S. Army’s recruitment campaign to defining brand experiences for corporations and governments, Howard Belk, CEO of global brand consultancy Siegel+Gale shares why simplicity is the ultimate competitive … Continued
Siegel+Gale
December 2025
Insights
Branding in an era of complexity: Insights from Howard Belk
From reimagining the U.S. Army’s recruitment campaign to defining brand experiences for corporations and governments, Howard Belk, CEO of global brand consultancy Siegel+Gale shares why simplicity is the ultimate competitive … Continued
Siegel+Gale
December 2025
Insights
When workshops work
Strategy isn’t a deck. It’s decisions. Yet too often, ideas get trapped in rounds of PowerPoint. Present. Get feedback. Revise. Repeat. The deck itself takes on more importance than the … Continued
Sadie Dyer
November 2025
Insights
When workshops work
Strategy isn’t a deck. It’s decisions. Yet too often, ideas get trapped in rounds of PowerPoint. Present. Get feedback. Revise. Repeat. The deck itself takes on more importance than the … Continued
Sadie Dyer
November 2025
Insights
Rebranding into the unknown
A rebrand is more than a logo swap or tagline refresh—it's an act of translation. But now that translation is taking place in a more feverish climate, where wider cultural inferences can make or break the business.
Dory Ellis Garfinkle
November 2025
Insights
Rebranding into the unknown
A rebrand is more than a logo swap or tagline refresh—it's an act of translation. But now that translation is taking place in a more feverish climate, where wider cultural inferences can make or break the business.
Dory Ellis Garfinkle
November 2025
What does it take to create brands that are both simple and unforgettable? In this episode of AW360 Live, our Chief Marketing Officer, Dory Ellis Garfinkle, shares her perspective on … Continued
Siegel+Gale
November 2025
Insights
Live from Advertising Week NY: Dory Ellis Garfinkle
What does it take to create brands that are both simple and unforgettable? In this episode of AW360 Live, our Chief Marketing Officer, Dory Ellis Garfinkle, shares her perspective on … Continued
Siegel+Gale
November 2025
This interview was originally published on CHARGE. In this feature, CHARGE shares insights from Ben Osborne, Executive Director and Head of Insights and Analytics at global brand consultancy Siegel+Gale. What … Continued
Ben Osborne
October 2025
Insights
Branding under pressure: simplifying energy’s biggest challenges
This interview was originally published on CHARGE. In this feature, CHARGE shares insights from Ben Osborne, Executive Director and Head of Insights and Analytics at global brand consultancy Siegel+Gale. What … Continued
Ben Osborne
October 2025
Our CEO, Howard Belk, explores the power of authenticity, simplicity and trust in finance and investing. From Vanguard’s clarity to Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial services brand.
Siegel+Gale
October 2025
News
Howard Belk on trust, clarity and authenticity in finance
Our CEO, Howard Belk, explores the power of authenticity, simplicity and trust in finance and investing. From Vanguard’s clarity to Goldman Sachs’ trust gap, Howard breaks down what makes or breaks a financial services brand.
Siegel+Gale
October 2025
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
AI
Beyond algorithms: why vision demands originals
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025
News
From chemtrails to Cracker Barrel
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025