Most financial services brands believe complexity equals credibility. But as our CEO, Howard Belk, shares on this episode of MacroMashup, it’s clarity, not jargon, that builds trust. From Vanguard’s clarity to Robinhood’s missteps and Goldman Sachs’ trust gap, Howard unpacks what makes or breaks a financial services brand.
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Howard Belk on trust, clarity and authenticity in finance
Siegel+Gale
October 2025
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For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?
Howard Belk
January 2025
M&A / Spin-off
The United States Steel drama: How branding can forge a unified future
For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?
Howard Belk
January 2025
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024
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Bridging trust: humanizing technology in finance
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024