Siegel+Gale Says

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z­people born from 1995 to 2010­­–now moving into the workforce and starting to earn a level of disposable income, its constituents … Continued

Listen to the full episode on:
Spotify   Apple Podcasts
Two yellow hands reaching for each other with red instagram like symbols over a turquoise background, branding for Gen Z

Podcast

Liz Olsen: Are you ready for Generation Z?

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z­people born from 1995 to 2010­­–now moving into the workforce and starting to earn a level of disposable income, its constituents … Continued

Listen to the full episode on:
Spotify   Apple Podcasts

In this episode, our Global CMO, Margaret Molloy reads “Why B2B branding is more important than ever.” Margaret discusses why a strong brand is vital for success in B2B.

Margaret Molloy

Listen to the full episode on:
Spotify   Apple Podcasts

Podcast

Why B2B branding is more important than ever

In this episode, our Global CMO, Margaret Molloy reads “Why B2B branding is more important than ever.” Margaret discusses why a strong brand is vital for success in B2B.

Margaret Molloy

Listen to the full episode on:
Spotify   Apple Podcasts

In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding … Continued

Aaron Hall

Listen to the full episode on:
Spotify   Apple Podcasts

Podcast

By playing a long game, the Commanders scored big with their rebrand

In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding … Continued

Aaron Hall

Listen to the full episode on:
Spotify   Apple Podcasts

In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to … Continued

Emma Lewis

Listen to the full episode on:
Spotify   Apple Podcasts

Podcast

Utilizing brand to drive an authentic response to climate change in the energy industry

In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to … Continued

Emma Lewis

Listen to the full episode on:
Spotify   Apple Podcasts

In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Brian examines the findings of our latest World’s Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the … Continued

Brian Rafferty

Listen to the full episode on:
Spotify   Apple Podcasts

Podcast

From premium products to premium experiences, consumers want radical simplicity

In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Brian examines the findings of our latest World’s Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the … Continued

Brian Rafferty

Listen to the full episode on:
Spotify   Apple Podcasts

In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne, discuss the importance of fact-based branding and how research can drive customer engagement and loyalty.

Listen to the full episode on:
Spotify   Apple Podcasts
3 different sized purple cylinders and one small yellow cylinder, Unlocking Brand: Measurement over Management

Podcast

Unlocking Brand: Measurement over Management

In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne, discuss the importance of fact-based branding and how research can drive customer engagement and loyalty.

Listen to the full episode on:
Spotify   Apple Podcasts