If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Podcast
Measurement over management: Utilizing research to drive brand engagement
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
Managing Director, Strategy
Podcast
Matt Egan: Brand building for the coming wave of corporate M&A
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
Managing Director, Strategy
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
Group Director, Strategy
Podcast
Lisa Kane: An open letter to a CEO – Considerations for rebranding
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
Group Director, Strategy